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Loro Piana Celebrates New Summer in Southampton

Matthieu Garnier, North American CEO, invited notable guests for a night of enjoyment dressed in Loro Piana’s new collection. notable guests for a night of enjoyment dressed in Loro Piana’s new collection.

Loro Piana’s Southampton Bash

On Saturday, July 13, Loro Piana hosted an intimate dinner at a private Southampton residence to celebrate the launch of its new Resort 2024 Collection. The night captured the essence of the collection with the oceanfront view as the permanent background to enjoy the evening ahead. 

In attendance was Loro Piana’s North American CEO, Matthieu Garnier, who brought together guests like Will Arnett, Alessandra Brawn, Serena Goh, Stefano Tonchi, Indré Rockefeller, Magnus Berger, and more.

Loro Piana 2 Serena Goh (left), Indré Rockefeller (right), Imagery courtesy of Madison Voelkel / BFA

Loro Piana Celebrates its Latest Resort Collection in the Hamptons

The night began with cocktails and laughter as attendees arrived at the residence to music mixing from DJ Isabella Massenet. As the evening progressed, guests were captured wearing items from the new Resort Collection which embodies a mid-century surfer-style that harmoniously blends classic and contemporary influences. 

Serena Goh was pictured wearing the Shyanne Dress next to Indré Rockefeller in the Cristina Jumpsuit. While cocktail hour wound down, guests moved to the lawn for a whimsical set up for dinner on a table covered in red dahlias overlooking the ocean. The meal was curated by Chef Jess Shadbolt of King, filling plates with seasonal specialties. Loro Piana’s night in Southampton indulged in the mansion’s quintessential life of  “en plein air.”

Loro Piana 3 Loro Piana Dinner, Imagery courtesy of Madison Voelkel / BFA

The Summer Resort 2024 Collection launched on May 2 in select Loro Piana storefronts and online portraying a contemporary and distinctly classic style. The collection took inspiration from the Tahitian phrase “La Vie Beureuse”一 the happy life一 which steered the silhouettes to be simple with pure lines that provided a relaxed fit. With the pieces, Loro Piana transports us to an ocean current on an exotic island with white-sandy beaches where you embrace a free-spirited lifestyle.

Loro Piana 1 Courtesy of Loro Piana

The Loro Piana Resort Collection embraces the oceanfront vibe with a color palette that ranges from deep blue shades to kummel. The materials in each silhouette are unique, created by Loro Piana, ranging in natural fibers of silk, cotton, and linen. Designs include multi-colored stripes, Tree-of-Life, and hibiscus flower prints all over. Simple volumes are found throughout the looks that are full and loose, offering a bohemian flare. The Loro Piana Summer Resort 2024 Collection combines a practical sophistication with luxury that eludes the feeling of escaping in nature.

Loro Piana Takes Us Oceanside

Loro Piana 8 Look 3, Courtesy of Loro Piana
Loro Piana 5 Look 9, Courtesy of Loro Piana

For womenswear, the silhouettes were heavily dominated by jumpsuits made out of linen or silk floral prints. The look above showcases the “Dabney Embroidered” vest made out of linen material with the subtle elegance of a floral embroidered border paired with the “Morey” shirt. The pants entitled, “Marylen,” made out of linen display volume at the pants tie that provides a simple shape to the lower half of the legs. Below the outfit pictures the “Sherly” shirt paired with the “Gralan” pants made out of silk in the color green tea mochi, accessorized with the new linen “Zita Embroidered” hat. 

Loro Piana 6 Look 5, Courtesy of Loro Piana
Loro Piana 7 Look 11, Courtesy of Loro Piana

The menswear offered a range of simple silhouettes with moments of flare in printed floral designs of two-piece outfits. Above the outfit is styled in the more casual version of Loro Piana’s iconic “Spagna” jacket made out of linen paired with the “Regina” linen pants that offer a sleek look with pure tailored lines. Below the look is showcasing the “Shinano” shirt made out of linen with the multicolored striped design paired with the “Reinga” linen bermuda shorts in the color corn. 

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