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Today, Louis Vuitton announced a new collection of bags and accessories that will launch on April 28—”Masters,” designed with artist Jeff Koons.
The fashion house has collaborated with artists like Takashi Murakami, Richard Prince, Yayoi Kusama, Stephen Sprouse, Cindy Sherman, James Turell, Olafur Eliasson, and Daniel Buren before, and further solidified its commitment to contemporary art with the opening of the Frank Gehry-designed Fondation Louis Vuitton in Paris in 2014.
For this latest project, Koons transfers his “Gazing Ball” series incorporating hand-painted reproductions of Old Master works onto Louis Vuitton’s Speedy, Keepall, and Neverfull bags. In “Masters,” the artists invites us to once more reconsider the paintings of da Vinci, Titian, Rubens, Fragonard, and Van Gogh. Koons also reimagined the iconic Louis Vuitton Monogram, swapping out “LV” for his own initials, —a never-before allowed change for the brand. Accompanying the artist’s signature on each item is a tag in the shape of an inflatable rabbit, Koons’ own iconic imagery.