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Louis Vuitton's "LV2" pop-up shop

Louis Vuitton & Nigo’s LV2 Temporary Residency Opens in Soho

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Louis Vuitton is celebrating the second phase of its collaboration with Nigo with a special temporary residency in Soho. A pre-fall menswear capsule collection entitled LV2, the collaboration between the streetwear icon and the house’s Creative Director Virgil Abloh reinterprets the fashion of London’s Mod-era dandies with an influence of Tokyo style.

Clients making their way to the intimate Green Street corner spot in New York will find themselves face-to-face with an all-yellow façade and interiors. Once inside, they’ll be immersed in a Yellow Submarine-esque design concept, complete details like with a customized drum kit, large duck sculptures, gigantic mannequins, Marshall x Louis Vuitton speakers, and a turtle rug inspired by Nigo’s brand Human Made.

Louis Vuitton's

Louis Vuitton’s “LV2” pop-up shop, courtesy of Louis Vuitton/Brad Dickson.

From now until mid-October, visitors can shop a selection of leather goods, footwear, accessories, and ready-to-wear—including highlights like a series of tailored suits, streetwear-inspired graphics reading “LV Made,” and the house’s iconic bag styles, which have updated with a special mega-sized Damier check.

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THE WINTER EXPERIENCE ISSUE
2023

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READ THIS NEXT

This Thursday, November 30th at 7:00pm HKT, watch the Louis Vuitton Men’s Pre-Fall 2024 Show live from Hong Kong.
This week in Paris, Pharrell Williams presented his third collection for Louis Vuitton's men's collections, rooted in the Western wardrobe.
Whitewall takes you to the Louis Vuitton Spring/Summer 2024 men's fashion show in Paris, Pharrell Williams's first show for the brand.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.