From luxury traveling accessories, iconic fashion collections, and exquisitely scented fragrances, the legendary Louis Vuitton announces their journey into cosmetics. With Dame Pat McGrath leading the brand as Creative Director, the company plans to bring their luxurious ethos to the beauty industry. Titled, La Beauté Louis Vuitton, or “The Beauty Louis Vuitton,” their fine craftsmanship is extended to 55 LV lipsticks, ten lip balms, and eight eyeshadow palettes, according to WWD. Here’s everything we know about the thrilling launch.
Courtesy of Louis Vuitton.
The Most Influential Makeup Artist in the World: Pat McGrath
Courtesy of Louis Vuitton.
British based makeup artist Pat McGrath has been a staple in both the beaty and fashion realms for decades. She launched her personal brand Pat McGrath Labs in 2015, extending her unmatched expertise to create products for all makeup lovers to enjoy. The success of her brand, and position on the Order of the British Empire since 2014 assisted in her being the first, and only makeup artist to receive the title of “Dame,” by Queen Elizabeth II herself in 2021.
“What we are creating here will unlock a new level in luxury beauty.” – Pat McGrath
McGrath’s artistry is appreciated by all generations, recently influencing a social media trend to replicate her iconic porcelain glass makeup from the Marigela Couture 2024 show. She has worked with other icons including Rihanna, Prada, Chanel, MAC Cosmetics, and of course Louis Vuitton. Her position in La Beauté Louis Vuitton places the brand as a dominating competitor to beauty brands before even launching.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.” – Pat McGrath
Beauty Throughout The Brand
Courtesy of Louis Vuitton.
Since its creation, Louis Vuitton has mastered the art of travel, incorporating it into luxurious vanity cases to hold precious perfumes and cosmetics. Luxurious powder compacts, brushes and mirrors were created by the house in the 1920s, as well as Le Milano, an exclusive kit made for the soprano Marthe Chenal. In 1925, polish composer Jan Paderewski, received a custom toiletry case. A hundred years later LV is continuing their mission of creating the finest essentials for women.
“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”, says Pietro Beccari, Chairman and CEO, Louis Vuitton.
Photo by Jean-François Rober, courtesy of Louis Vuitton.
