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Louis Vuitton x NBA, photo by Brad Dickson, courtesy of Louis Vuitton.
Louis Vuitton x NBA, photo by Brad Dickson, courtesy of Louis Vuitton.
Louis Vuitton x NBA, courtesy of Louis Vuitton
Louis Vuitton x NBA, courtesy of Louis Vuitton
Louis Vuitton x NBA, photo by Brad Dickson, courtesy of Louis Vuitton.
Fashion

Louis Vuitton’s NBA Capsule Collection Debuts with Virtual Selling Experience

By Pearl Fontaine

November 23, 2020

Last week, Louis Vuitton and the National Basketball Association (NBA) launched a collaborative capsule collection of limited-edition garments and accessories. Designed by Men’s Artistic Director Virgil Abloh, it featured a combined style made up of the emblems and imagery from both houses. Debuting online, customers can shop its virtual selling experience and explore its merchandise through footage filmed in Madison Square Garden.

Upon entering the house’s website, guests can explore a special page dedicated to the experience, which transports them to the interior of the iconic New York sports venue. Inside, the space has been taken over with the fashion house’s branding—from billboards and lightboxes to logos painted directly on the court. Created using 360-degree drone footage of the historic arena, viewers are given the ability to browse the collaboration on display, zooming in on specific items and details before landing on the main site to purchase items.

Following the maison’s inaugural collaboration with the NBA for a special Trophy Travel Case last year, the new capsule collection features styles developed around three scenarios faced by NBA players: press conferences, travel, and game arrivals. Key visuals like the NBA logo, a print of a basketball player’s silhouette, Louis Vuitton’s classic monogram, and a palette of sporty hues are seen applied to a series of tailored clothing, streetwear, shoes, bags, and other accessories.

Relaxed, travel-worthy designs of note included matching sweatsuits, tees printed with the markings of a basketball, and Louis Vuitton monogram sneakers complete with NBA imagery. Other more elevated garments included tailored suits in all-over prints, monogrammed jeans in dark gray, a leather and knit bomber, a blue leather belt, and loafers with an NBA buckle. Other highlights included a cross-body bag in white monogram with red and blue details, a knit NBA logo cardigan with “LV” featured on the back using the arrows from a basketball play diagram, and an understated gold chain bracelet.

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