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DIOR RTW SS25 GROUPSHOT

Maria Grazia Chiuri and Artist SAGG Napoli Champion Female Strength with Dior

Invoking the dynamism of the Olympic and Paralympic Games Paris 2024, Creative Director Maria Grazia Chiuri invited masterful multidisciplinary artist SAGG Napoli to create a bold yet intimate art installation and performance in honor of the maison’s latest endeavor.

On the spirited occasion of Paris Fashion Week, Dior launched a profound Spring/Summer 2025 ready-to-wear collection within the City of Light. Invoking the dynamism of the Olympic and Paralympic Games Paris 2024, Creative Director Maria Grazia Chiuri invited masterful multidisciplinary artist SAGG Napoli to create a bold yet intimate art installation and performance in honor of the maison’s latest endeavor. “With my heart in one hand and a bow in the other” was the enthralling title of Napoli’s sweeping undertaking for the preeminent fashion house. 

DIOR RTW SS25 SCENOGRAPHY © Adrien Dirand, © Sagg Napoli, courtesy of DIOR.

Global Heroines Attend the Dior Spring/Summer 2025 Show in Paris

Esteemed international heroines such as Kim Jisoo, Jennifer Garner, Natalie Portman, Natalia Vodianova, Laetitia Casta, and Adot Gak were welcomed into the venue by a surreal azure entryway whose imagery echoed the rejuvenating rush of crashing waves. A central emblem of an all-seeing eye beckoned attendees further into an inspired realm of female prowess and transcendence. 

DIOR RTW SS25 SCENOGRAPHY © Adrien Dirand, © Sagg Napoli, courtesy of DIOR.

SAGG Napoli and Maria Grazia Chiuri Launch an Experiential and Meaningful Runway

Conceived by the skillful Napoli, whose vibrant creative practice spans sculpture, video, installation, and performance, a dreamlike runway of sleek glass windows enhanced by architectural metallic curves blossomed. Lit from the floor with a heavenly blue glow, meaningful text washed over the experiential artwork. 

“May the building of a strong mind and a strong body be the greatest work I have ever made,” read the principal script at the end of the catwalk. Further heartfelt sentiments such as “I don’t know if I’ve ever shined, but I have resisted,” and “How can I tell you it’s urgent if I don’t show you how personal it is?” set the scene for a tremendous and unforgettable presentation. 

DIOR RTW SS25 Courtesy of DIOR.
DIOR RTW SS25 Courtesy of DIOR.

Napoli’s Bold Archery Performance Leads to a New Dior Collection Inspired by the Archives 

Beginning with Napoli’s gripping archery performance, utilizing one of the world’s oldest disciplines in order to invoke an exhilarating balance of mind, body, and soul, the Dior Spring/Summer 2025 collection decadently unfolded. 

In a proficient contemporary dialogue between fashion and the female form, Chiuri drew from the maison’s majestic archives in order to develop a lionhearted series of looks. Founder Christian Dior’s illustrious Amazone dress of the Autumn/Winter 1951-52 collection laid the groundwork for striking, flexible garments with multiple facets and functions. 

DIOR RTW SS25 Courtesy of DIOR.
DIOR RTW SS25 Courtesy of DIOR.

Powerful New Dimensions are Revealed for Day and Night Ensembles

Athletic contours, graphic lines, as well as a lyrical play between black and white pieces revealed exceptional new dimensions for day and night ensembles. The purity of a timeless, crisp white shirt was revisioned as a fluid dress, in the form of an avante-garde jacket, or deconstructed to reveal the power of bare skin. 

“Calm, Courageous, and Consistent” was the inscription on the runway, and the collection’s lush palette delivered. Serene shades of nude, creme, and gold shifted easily to white, onyx, and silver. Dazzling embroidery and fringe details with eye-catching metallic moments were infused into a parade of warm weather pieces, rooted in lace-up gladiator-like footwear. Jersey evening gowns and sporty shirts embraced the magnificence of female curves, while allowing for the ultimate freedom of emotion and movement. 

The crimson red embellishment on a cool girl bomber jacket instilled a dose of mortal passion, while chic headbands, and effortless handbags swung around the torso, motivated radiant liberation in style and attitude for the contemporary Dior goddess. 

DIOR RTW SS25 FINALE © Adrien Dirand, courtesy of DIOR.

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