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Max Mara spring/summer 2017
Berluti fall/winter 2017.
Courtesy of Berluti.
Berluti fall/winter 2017.
Courtesy of Berluti.
246 x 217,8 x 12,7 cm
Saint Laurent fall/winter 2017.
Courtesy of Saint Laurent.
Courtesy of Chanel.
Max Mara spring/summer 2017
Max Mara spring/summer 2017
Photo by Frederique Dumoulin
Max Mara spring/summer 2017
Fashion

Max Mara Looks to Lina Bo Bardi for its Tropical Moderne Collection

By Katy Donoghue

September 27, 2016

Max Mara‘s spring/summer 2017 collection, presented on Thursday, September 22 at the Palazzo Serbelloni in Milan, Italy, found inspiration in Latin American architect and designer Lina Bo Bardi. She was a leading figure in the Tropicalia movement, which included artists like Carmen Miranda, Caetano Veloso, Gilberto Gil, and Gal Costa.

Bo Bardi embraced the natural world, and the uncontrollable chaos of Latin America’s flora and fauna. Her concrete and glass brutalist designs were meant to incorporate the rainforest, which Max Mara referenced in palm-filled prints, geometric patterns, and head-to-toe solid looks in bright yellow, orange, blue, green, and white. Materials like leather, high performance jersey, and nylon can be found in the new BoBag, the iconic 101801, new Lina sunglasses, and techno-clogs. The collection was finished with lush sweaters adorned with animal prints and animal imagery in the form of exotic frogs, birds, and even lemurs.

Open Gallery

Max Mara spring/summer 2017
Caetano VelosoCarmen MirandaGal CostaGilberto GilLina Bo BardiMax MaraMilanMilan Fashion WeekPalazzo Serbellonispring/summer 2017

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