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Art Basel 2021

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Go inside the worlds of art, fashion, design, and lifestyle.

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Bella Hadid (Wearing Max Mara)
Max Mara's Flagship Boutique on Madison Ave Reopens
Courtesy of Neil Rasmus/BFA
Simi Khadra, Haze Khadra
Max Mara's Flagship Boutique on Madison Ave Reopens
Courtesy of Joe Schildhorn/BFA
Yoshi Itu
Max Mara's Flagship Boutique on Madison Ave Reopens
Courtesy of BFA
Special Edition Mini Whitney Bag in Ruby and Onyx
Courtesy of Max Mara
Special Edition Mini Whitney Bag in Citrine
Courtesy of Max Mara
Redesigned Interior of Max Mara Madison Ave Boutique
Courtesy of Max Mara
Redesigned Interior of Max Mara Madison Ave Boutique
Courtesy of Max Mara
Redesigned Interior of Max Mara Madison Ave Boutique
Courtesy of Max Mara
Bella Hadid, (Wearing Max Mara)
Max Mara's Flagship Boutique on Madison Ave Reopens
Courtesy of Neil Rasmus/BFA.com
Fashion

Max Mara Unveils Newly Designed Madison Avenue Boutique

By Brennan Hart

September 14, 2017

Last Friday, Max Mara re-opened its flagship boutique on Madison Avenue in New York. Taking place during New York Fashion week, Bella Hadid and other fashion fans celebrated at an evening cocktail reception hosted by Maria Giulia Maramotti. Guests sipped on champagne and enjoyed Italian appetizers while listening to DJ Alex Merrell and DJ Simi + Haze.

The opening event unveiled not only the stunning reimagined space, but saw the release of a special edition mini Whitney Bag. While the bag boasts vibrant, jewel-tone colors and a luxe velvet material, the newly conceptualized store boasts approximately 5,000 square feet in the Victorian-style building located on Madison Avenue and 68th Street. The refurbished space, designed by Duccio Grassi Architects, highlights the spirit of the Max Mara brand through a manifestation of its Italian heritage and contemporary energy.

Open Gallery

Bella Hadid (Wearing Max Mara)
Max Mara's Flagship Boutique on Madison Ave Reopens
Courtesy of Neil Rasmus/BFA
Bella HadidDJ Alex MerrelDuccio Grassi ArchitectsHaze KhadraMadison AvenueMaria Giulia MaramottiMax MaraNew York Fashion WeekSimi KhadraSpecial edition mini Whitney BagYoshi Itu

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