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Courtesy of Gucci
Courtesy of Gucci
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Courtesy of Moncler
Courtesy of Prada
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Courtesy of Moncler
Fashion

Milan FW18: Gucci, Moncler, and Prada

By Pearl Fontaine

February 27, 2018

Milan Fashion Week came and went in the blink of an eye, but certain presentations resonated with the fashion community far longer. Below, we’ve included some of our favorites.

Gucci’s “Cyborg” collection dives into an exciting exploration of identity inspired by A Cyborg Manifesto by Donna J. Haraway. The essay, which rejects all rigid boundaries of identity (including the separation of what makes something human versus animal or machine), is brought to life on the runway by models carrying small dragons and replicas of their own heads. The collection blends masculine and feminine, nature and culture, and normal and alien to become an expression of evolving identities that is truly post-human.

Open Gallery

Courtesy of Gucci

A vision of the future, Moncler’s “Genius” collection celebrates multiplicity as a force that shapes uniqueness. A collection of eight different projects (Moncler Pierpaolo Piccioli, Moncler 1952, Moncler Grenoble, Moncler Simone Rocha, Moncler Craig Green, Moncler Noir Kei Ninomiya, Moncler FragmentHiroshi Fujiwara, and Moncler Palm Angels), conceived by Remo Ruffini, aims to celebrate the individual facets of the Moncler identity. The main feature of each project is the classic Moncler down jacket, with different voices to fit the unique taste of all Moncler wearers—including but not limited to the ideas of dress as a habitat, subcultural subtleness, and wearable geometry.

The main event of Prada’s FW18 presentation was the show space itself—Prada’s nearly finished tower in the new Fondazione Prada complex. The tower and set design, both created by AMO, consisted of a geometric layout with views overlooking the Scalo di Porta Romana, which created sophisticated dialogue between fashion, architecture, and the city. In the midst of the tower’s black resin finish, we saw the “Nocturne” collection, featuring bold pops of neon colors, and a variety of textures and materials. The juxtaposition, meant to mimic the magical and nocturnal panorama outside, was truly the star of the week.

Open Gallery

Courtesy of Gucci
Fondazione PradaFW18GucciMilan FW 18MonclerMoncler GeniusPrada Pearl Fontaine

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