Skip to content
subscribe
Account
SEARCH

Categories

LASTEST

Milan Men’s SS15: Somber Summers with Prada

Sarah Bochicchio

23 June 2014

Despite its poolside location, the Prada spring/summer 2015 menswear show was hardly beach-ready. Instead of free-flowing, light-hearted designs, Miuccia Prada sent out measured, restrained, and conservative pieces, which for their primness were all the more powerful.

The color palette was, appropriately, a mix of warm and cool, featuring dark blues, fawn browns, and demure beiges. In a slight throwback to the 70s, the collection was full of bygone, classic silhouettes and emphatic tailoring, highlighted by “stitching” (actually embroidery). Neat sweaters, leather overcoats, and simple shirts occasionally displayed dour patterns that recalled mid-century modernist stylings. Prada explained that this choice was natural, “It is what looks more new. I see it sometimes myself when I go in my wardrobe and everything looks wrong. And you pick up something so old-fashioned it is like the only new thing.”

Image Courtesy of Prada

Equally subdued were the womenswear designs, which went out alongside the menswear. In boxy skirts and button-up dresses, models showed the translation of the aesthetic, which for Prada, was more meaningful. For her, “the combination is more real. It is more today. Otherwise it looks like we are in classes, in the time of my grandfather, women divided from men.”

In this manner, while the collection hinted to the past, it was still predominantly forward-looking—without losing its humor. According to Prada, The swimming pool “was a joke, an irony on what is classic. But what is classic is also a very serious question.” Irony and pensiveness, warm and cool, male and female, classic and modern thus become the defining juxtapositions of a somber Prada summer.

Image Courtesy of Prada

SAME AS TODAY

FURTHER READING

Louis Fratino Finds Power in Images of What We Love

Louis Fratino spoke with Whitewall about keeping the studio a space free from fear of failure.

The View at The Palm Opens in Dubai with Human-Centric Purpose

Whitewall spoke with John Bricker of Gensler about The View at The Palm in Dubai.

The BMW Neue Klasse Looks to an All-Electric Future

The BMW Neue Klasse is a statement piece for a new era: design language that references classic BMW for its soon-to-be all-electric lineup.

8 Young Designers to Watch for in Milan This Week

Milan Design Week is about to debut its latest chapter, and within it, a spotlight on the novel and the next—including the young designers.

Watch Live: Louis Vuitton Men’s Pre-Fall 2024 Show in Hong Kong

This Thursday, November 30th at 7:00pm HKT, watch the Louis Vuitton Men’s Pre-Fall 2024 Show live from Hong Kong.

Best of 2023: The Top 10 Fashion Collections, Exhibitions, and Presentations of 2023

Whitewall highlights is favorite fashion collections, presentations, and shows—from new lines to artistic collaborations.

SUBSCRIBE TO MAGAZINE

Minjung Kim

THE SPRING ARTIST ISSUE
2023

Subscribe

SUBSCRIBE TO NEWSLETTER

Go inside the worlds of Art, Fashion, Design and Lifestyle.

READ THIS NEXT

Milan Design Week is about to debut its latest chapter, and within it, a spotlight on the novel and the next—including the young designers.
This Thursday, November 30th at 7:00pm HKT, watch the Louis Vuitton Men’s Pre-Fall 2024 Show live from Hong Kong.
Whitewall highlights is favorite fashion collections, presentations, and shows—from new lines to artistic collaborations.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.