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Miu Miu's Scenique Collection

Miu Miu Debuts “Scenique” Eyewear

You may be familiar with 14-year-old Kaia Gerber as the daughter of Cindy Crawford, but let it be known that this teen model can now be known for her own stardom, as the new face of Miu Miu’s most recent eyewear campaign.

The label’s most recent collection, Scenique, debuted with a refreshing look book and video shot at the pool, with a fresh-faced Gerber showing off bright summer colors on her nails and in her wardrobe to complement Miu Miu’s precious new pieces. In the video, directed by Francesco Maria Tiribelli and in partnership with creative agency April, we see Gerber wandering through her summer bedroom’s open spaces to the pool, jumping in, and finally emerging, after toying with them underwater, with a pair of gold-framed butterfly lenses. Stylist Luca Federico incorporated vintage Miu Miu pieces from the archive to enhance the campaign’s relaxed mood, carried on by a sweet tune from Opez.

Miu Miu's Scenique Collection

Courtesy of Miu Miu.

Scenique shows an exciting new groovy piece of hardware for the summer fun ahead—and we’re diving right in, because the collection is available in stores now.

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Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

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