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Brunello Cucinelli FW21

Pitti Uomo FW21: Brunello Cucinelli and the REDA x Sustainable Style Award

Pearl Fontaine

15 January 2021

Pitti Uomo returns for the debut of Fall/Winter 2021 menswear collections, taking a digital approach through its online hub, Pitti Connect. Here, we’re sharing details on the new collection from Brunello Cucinelli and the latest REDA x Sustainable Style award.

Brunello Cucinelli FW21

Courtesy of Brunello Cucinelli.

Ideas of yesterday and tomorrow meet as one in Brunello Cucinellis Fall/Winter 2021 menswear collection. Embodying an elegant allure that only enhances with age, the season’s designs include garments for all occasions, ranging from elevated basics and sportswear-inspired looks to business casual and evening attire. A foggy selection of hues like slate gray, bordeaux, blueberry, and the palest mint green infuse a certain refinement that remains classic without defaulting to a typical menswear palette. Through all styles, comfort, lightness, and softness are a priority—like a matching jogger set worn with a puffer coat, a thickly knit turtleneck paired with a blazer and jeans, and a double-breasted velvet tuxedo jacket worn with mint-colored trousers and a button-up.

Spencer Phipps, winner of Reda x Sustainable Style

Spencer Phipps, winner of Reda x Sustainable Style award; courtesy of Sustainable Style.

The second edition of the Sustainable Style project was presented through Pitti Connect yesterday, announcing Spencer Phipps as the recipient of the inaugural REDA x Sustainable Style award. Curated by Giorgia Cantarini, the Sustainable Style project focuses on highlighting 15 international designers (including names like Flavia La Rocca, KidsofBrokenFuture, Nous Etudious, and Raeburn) whose practice combines a signature aesthetic language with a focus on environmental and social responsibility. This year marks the very first edition of the REDA x Sustainable Style award, which invites winner Phipps International to create a miniature capsule collection for sustainable fabrics group REDA’s merino wool-centric activewear label, REWOOLUTION.

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