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Remo Ruffini, Hiroshi Fujiwara.
Photo by Vittorio Zunino Celotto for Getty Images.
Courtesy of Moncler.
Photo by Vittorio Zunino Celotto for Getty Images.
Courtesy of Moncler.
Courtesy of Moncler.
Courtesy of Moncler.
Courtesy of Corneliani.
Courtesy of Corneliani.
Courtesy of Corneliani.
Courtesy of Corneliani.
Photo by Vittorio Zunino Celotto for Getty Images.
Courtesy of Moncler.
Fashion

Pitti Uomo SS19: Moncler and Corneliani Show Sophistication and Range

By Eliza Jordan

June 22, 2018

With a month of men’s fashion presentations in full swing, we made note of some show-stoppers presented recently in Florence for Pitti Uomo 2018—Moncler and Corneliani. While much different than each other, the two brands offered undeniable pieces for the warm seasons ahead.

Moncler continues its Moncler Genius manifesto with the new collection, “Fragment,” presenting pieces designed in collaboration, aimed at exploring individuality and change. For SS19, the house wrangles in the talents of Hiroshi Fujiwara—a Japanese creative director, musician, and record producer.

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Remo Ruffini, Hiroshi Fujiwara.
Photo by Vittorio Zunino Celotto for Getty Images.
Courtesy of Moncler.

“The world has changed,” said CEO Remo Ruffini. “The digital era has given us a new strength. The consumer wants a less filtered, more direct, and above all continuous relationship. This strategic change in direction is the answer to this specific need, as well as a desire.”

The collection translates this shift in our culture, presenting pieces imagined by Fujiwara that show independence, contemporary life references, and an approachable spin on designer music. Change occurring in our society—like the influence of technology and the blurred lines between public figures and civilians—is seen translated in pieces like iconic puffer, varsity jackets, and a long jacket with “BACKSTAGE” on its back.

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Photo by Vittorio Zunino Celotto for Getty Images.
Courtesy of Moncler.

“Moncler Genius is the opportunity to mix different identities into a new one. It allowed me to test solutions and materials I have never used. The result is an unreleased Hiroshi, but it is also an unreleased Moncler,” said Fujiwara.

Corneliani presented its new collection “Beyond Silk”—a sophisticated offering that catered to the lifestyles of many men. Building off of collection’s focal point, silk, it celebrates the brand’s dedication to savoir-faire since 1930 while highlighting the evolution and dynamism of a contemporary man’s life. For the season, as well, Corneliani showed three special sub-collections: a sporty “Style & Freedom” project, debuting a selection of sweatshirts, joggers, and knitted sweaters; a “Connected Style” capsule collection, including a series of iconic house pieces like a zippered jacket, a backpack, a computer case, and more; and a “Beyond the Rain” capsule collection of four iconic raincoats, highlighting the original heritage of the brand as a trench coat manufacturer.

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Courtesy of Moncler.

In the new presentation, we saw a range of styles heightened by a Mediterranean color palette: dress slacks paired with a 3-button collared shirt, a long coat, and topped with a sleek, roomy briefcase and loafers; a sleek pantsuit in slate grey—fitted and taken up at the ankle and paired with a white button-down and white sneakers; and a lightweight taupe varsity jacket paired with a beige shirt, khaki trousers, brown sneakers, and a bag perfect for a weekend getaway to the beach.

CornelianiEliza JordanfashionFlorencemen's fashionmenswearMonclerPitti Uomopitti uomo 2018

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