Skip to content
subscribe
Account
SEARCH

Categories

LASTEST

Prada Presents “Tools of Memory” Auction at Sotheby’s

No contributor

The COVID-19 pandemic and resulting lockdown of spring 2020 not only affected the machinations of the fashion system but posed questions about fashion’s purpose and place within a wider social context.

Thus, the Prada Fall/Winter 2020 campaign isn’t presented as imagery, but action—an online auction in collaboration with Sotheby’s. All proceeds will be donated to benefit the UNESCO educational projects and expand education for vulnerable populations across the globe.

Prada

Courtesy of Prada.

The sale includes fashion items, one-of-a-kind garments, photographic prints, show invitations, and pieces drawn from the runway décor of the Prada Fall/Winter 2020 women’s and men’s fashion shows. The objects showcase the backstage process and onstage performance of the fashion shows, becoming talismans imbued with their memory, presented both as part of the environment and as precious artifacts.

What we create today becomes a memory for tomorrow, especially in fashion where clothes remind us of mood, emotion, and experience. They are in themselves tools of memory, objects of desire, and predictions of tomorrow. The Prada auction and campaign creates a memory that asserts usefulness and purpose in the present while aiding the future.

Prada

Courtesy of Prada.

 

SAME AS TODAY

FURTHER READING

The View at The Palm Opens in Dubai with Human-Centric Purpose

Whitewall spoke with John Bricker of Gensler about The View at The Palm in Dubai.

Louis Fratino Finds Power in Images of What We Love

Louis Fratino spoke with Whitewall about keeping the studio a space free from fear of failure.

The BMW Neue Klasse Looks to an All-Electric Future

The BMW Neue Klasse is a statement piece for a new era: design language that references classic BMW for its soon-to-be all-electric lineup.

Best of 2023: The Top 10 Fashion Collections, Exhibitions, and Presentations of 2023

Whitewall highlights is favorite fashion collections, presentations, and shows—from new lines to artistic collaborations.

Pradasphere II Transmits a Cinematic Origin Story at Shanghai’s Start Museum 

In Shanghai at the Smart Museum, 400 digital and physical treasures from the Prada archive are creatively presented in Pradasphere II.

IN THIS ARTICLE

Topics

LOCATION

Topics

LOCATION

SUBSCRIBE TO MAGAZINE

Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

Subscribe

SUBSCRIBE TO NEWSLETTER

Go inside the worlds of Art, Fashion, Design and Lifestyle.

READ THIS NEXT

Whitewall highlights is favorite fashion collections, presentations, and shows—from new lines to artistic collaborations.
In Shanghai at the Smart Museum, 400 digital and physical treasures from the Prada archive are creatively presented in Pradasphere II.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.