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Prada Unravels on Lilac-colored Sand

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It was confirmed last week that the Prada Marfa installation is staying for good, so it’s no wonder that Miuccia Prada, in turn, brought the desert to Milan for spring. In doing so, her team organized the importation of 150 tons of lilac-colored sand, transforming the catwalk into high-fashion dunes that staged an eerie feeling of abandonment.

The Marfa installation was proposed to be left untouched and abandoned, too, effaced by sloughs of sand and vandal passerby. However, with recent defacements, the landmark structure is kept under supervised grooming, and this is what Prada has displayed with her collection for spring/summer 2015—that immaculate, yet weathered girl. A survivor of a catastrophe, some have coined.

Prada spring/summer 2015

The opening look worn by the revived super-model-lifer, Gemma Ward, was a continuation of spring/summer menswear: a clean-cut, double-breasted coat with heavy topstitching. Though, by Look 4, things had already begun to unravel—literally. Unfinished hems straggling loose threads were visible on the most luxe fabrics of brocade, raw linen, and leather. If you can believe it, this made the Prada girl seem almost desolate, but in the most desirable way.

Furthermore, the clothes expanded into variations of these fine fabrics, scrapped and pieced together like American quilting. This provided a strong sense of upholstery. Some fabrics even appeared to have been ripped from vintage seats and reproportioned into garment form. Moreover, maiden clogs were elevated about six inches, worn with dainty stockings.

Prada spring/summer 2015

Perhaps this was the “confrontation with antiquity” that Mrs. Prada discussed with press—recontextualizing your grandma’s décor to fashion the woman of today. Although the setting for this show may imply desertion, Prada is not abandoning anything at all; rather, she is reviving the old to make new.

SAME AS TODAY

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THE WINTER EXPERIENCE ISSUE
2023

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Milan Design Week is about to debut its latest chapter, and within it, a spotlight on the novel and the next—including the young designers.
This season’s Milan Fashion Week united a mélange of internationally renowned designers, who took to unlikely venues like Italian tram stations to debut looks that were truly inspired. Below, we’ve compiled our personal favorites from Margiela, Moschino, Tod’s, Jil Sander, Gucci, and Marni.
Whitewall highlights is favorite fashion collections, presentations, and shows—from new lines to artistic collaborations.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.