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Courtesy of Prada.
Courtesy of Prada.
Courtesy of Prada.
Courtesy of Prada.
Courtesy of Prada.
Courtesy of Prada.
Courtesy of Prada.
Courtesy of Prada.
Courtesy of Prada.
Fashion

Prada’s Neon Parade in Shanghai for Men’s SS20

By Pearl Fontaine

June 19, 2019

Illuminated in neon, models wearing Prada’s Spring/Summer 2020 menswear designs trailed through the immense space of Shanghai’s Silo Hall on June 6 at Minsheng Wharf. A major light installation by AMO emphasized the industrial location, while guests in attendance lined the curved walls, surrounding a runway that extended far out of sight.

Futuristic updates on the Prada logo made a regular appearance—ironically created using dated tech symbols like cassette tapes and floppy discs. This juxtaposition of the past and future lent a duality that fueled a sense of freedom and possibility, important when exploring the meaning of clothes.

Energetic, and confident, the season’s garments offered a rebellious take on the conservative and added a sophisticated touch to that which is youthful. Suit jackets were worn atop long, untucked shirts; shorts replaced dress pants; and bolo ties took the place of the necktie. Encouraging the eye to take a second glance, quintessential menswear styles were taken out of context and placed alongside pieces of varying length, proportion, and volume.

A classic selection of neutrals accompanied by a sunny variety of upbeat colors like green, pink, and aqua blue painted a playful palette, each look pairing neutrals with brighter tones. The collection’s accessories took an unexpected turn, employing pieces like thick logo-laden cloth necklaces, leather bowling bags, and the occasional beret-reminiscent hat.

Standout looks included the pink-on-pink oversized shirt and cropped jacket, paired with leather shorts and Velcro shoes; the brown monochrome set with a graphic jacket that reminded us of a boy scout’s uniform; and the plaid overcoat and shorts, worn with colorful loafers and chunky knit socks.

Men's SS20Miuccia PradaPrada

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