Proenza Schouler Creates Planned Parenthood PSA

Proenza Schouler launched this week a film for Planned Parenthood of New York City, lending their voice to a cause the brand truly cares about. Proenza Schouler worked with director Harley Weir and Creative Director Jen Brill to artistically address issues women face today.

This is the third installment in a series, each made from personal portraits of artists, activists, sex educators, models, and friends exploring the concept of femininity. The video was imagined as a contemporary PSA and creative call to action in support of Planned Parenthood.