Pyer Moss debuted its Collection 3, titled “Sister,” with an open casting call. The Open Studio is an opportunity for the brand’s customers and community to get involved in the creative process of the its campaign. The collaboration included contributions from Micaiah Carter for photography; Kerby Jean-Raymond for creative direction; Sakinah Sela and Antoine Gregory for styling; Jawara for hair direction; Latisha Chong, Matt Benns, Mideyah Chong, Allie Jackson, Shamicka Williams, Roddi W., and Helena Moke for hair styling; Raisa Flowers for makeup; Natalie Hoffman for set design; Katherine Mateo for casting; Alex Ashe for moving image; Anthony Konigbagbe for artistic direction; and Adbur Rahman for production.
“Open Studio is our way of having our audience help create this art project that I like to call Pyer Moss. It’s been a long, hard year and it was important for us to find a way to reconnect and reunite,” said Creative Director Jean-Raymond.
Courtesy of Pyer Moss.
Collection 3, the final installment of the trilogy “American, Also.,” was inspired by the contributions of Sister Rosetta Tharpe, the Black woman who invented rock and roll. Following this idea of collaboration, the collection uses artworks by recently exonerated artist Richard Phillips to commemorate his life.
Along with the collection drop, Pyer Moss released its first in-house shoe, the Sculpt 1. This unisex sneaker embodies the language of Pyer Moss, connecting it to our current reality while demonstrating a glimpse into the future. The Sculpt 1 is available on pyermoss.com, ssense.com, and regardingfresh.com.
Courtesy of Pyer Moss.
