Menu

  • Art
  • Lifestyle
  • Fashion
  • Design
  • Sustainability
  • Homepage
  • Whitewall Presents
  • Whitewaller
  • Insiders

Subscribe to the Newsletter

Subscribe to the Magazine

Presents

Atlanta

Derrick Adams: Patrick Kelly, The Journey

Newsletter

Go inside the worlds of art, fashion, design, and lifestyle.

Ok
Courtesy of Rothy's
Courtesy of Rothy's
Courtesy of Rothy's
Courtesy of Rothy's
Courtesy of Rothy's
Courtesy of Rothy's
Courtesy of Rothy's
Courtesy of Rothy's
Courtesy of Rothy's
Fashion

Rothy’s Launches “The Artist Series” with Claiborne Swanson Frank

By Katy Donoghue

April 16, 2018

Early this month, environmentally-focused footwear brand Rothy’s debuted “The Artist Series: Volume 1,” a new campaign shot by Clairborne Swanson Frank. The photographer and stylist kicked off the new collaborative series by capturing Rothy’s latest favorite—the loafer—worn on her family’s property in Napa, CA.

Whitewall spoke with the San Francisco shoe maker’s Creative Director, Erin Lowenberg, about the launch of the new project, and how she envisions it going forward.

Open Gallery

Courtesy of Rothy's

WHITEWALL: What was the initial idea for “The Artist Series”?

ERIN LOWENBERG: We’ve gotten to know so many incredibly talented, creative, and artistic people over the years and we wanted to come up with a way to involve them in our brand. Who better to photograph our shoes, style our shoots, etc., than people who are using their unique talents through the lens of Rothy’s. There are so many ways to view a product and we wanted to create a space for different interpretations and takes.

Open Gallery

Courtesy of Rothy's

WW: Why was Claiborne Swanson Frank a good fit for the first edition?

EL: Our team has been a fan of Claiborne’s work forever. She is quintessential American cool. Her work is the perfect nod to our laid-back, updated twist on an American classic: the loafer. We also love that Claiborne focuses on photographing and celebrating women. Her deep San Francisco roots and strong connection to Napa made her an obvious fit.

Open Gallery

Courtesy of Rothy's

Claiborne chose the location (her parent’s house in Napa Valley). One of the great things about working with her is that she does it all—she art directs, location scouts and she casts her models.

WW: What was the brief given to Claiborne Swanson Frank?

Open Gallery

Courtesy of Rothy's

EL: Do what she does best. We kept it simple and trusted her talent, knowing she would exceed all expectations.

WW: How do you see the new style, the loafer, fitting into the Rothy’s lifestyle?

Open Gallery

Courtesy of Rothy's

EL: We’re all about catering to the girl on the go. We love dressing down the loafer in weekend denim. It adds instant polish to an effortless look. Perfect for the weekend version of you, who wants to get where you’re going in style.

Open Gallery

Courtesy of Rothy's
Claireborne Swanson FrankErin LowenbergNapaRothy'sSan Franciscothe loaferWhitewallWhitewaller

Recommended

Fashion |January 22, 2021

Paris Men’s Fashion Week FW21: Issey Miyake, Rick Owens, KidSuper, and More

Our ValuesContactAdvertiseTerms
© Whitewall 2020

Go inside the worlds of art, fashion, design, and lifestyle.

Subscribe to the Newsletter