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Saint Laurent Largest Flagship Debut on Champs-Élysées in Paris 2023

Saint Laurent’s Paris Flagship Debuts a Glowing Legacy on the Champs-Élysées

Saint Laurent's lavish new space rejoices in the brand’s glamorous past, while introducing clients to its visionary future.

Erica Silverman

13 December 2023

Saint Laurent Debuts its Largest Flagship this December 

On December 9 in Paris, beloved French luxury fashion house Saint Laurent debuted its largest flagship boutique yet at 123 avenue des Champs-Élysées. Spearheaded by Creative Director Anthony Vaccarello, the lavish new space along the iconic Parisian boulevard rejoices in the brand’s glamorous past, while introducing clients to its cutting-edge future. Housed within a brilliantly restored historic building, an enchanting Haussmannian facade makes way for a revitalized Saint Laurent identity in which the soft and the strong go hand in hand, culminating in a vivid symphony of color, light, form, and texture. 

Saint Laurent Largest Flagship Debut on Champs-Élysées in Paris 2023

Courtesy of Saint Laurent.

Creative Director Anthony Vaccarello Builds on the Legacy of Yves Saint Laurent

A regal double-height foyer radiates with a specially commissioned abstract neon light sculpture by Welsh conceptual artist, sculptor, and filmmaker Cerith Wyn Evans. “I wanted to realize one of Yves Saint Laurent’s wishes when he arrived in Paris and said he wanted his name to be written in fiery letters on the Champs-Élysées,” explained Vaccarello. The mesmerizing shopping experience is sustained with a myriad of meticulously-designed rooms celebrating the dazzling vision of the maison’s founder. 

Saint Laurent Largest Flagship Debut on Champs-Élysées in Paris 2023

Courtesy of Saint Laurent.

A Tempting Mise-En-Scène and Singular Shopping Experience Unfolds in Paris

Beguiling staircases of black-lacquered wood lead to precious spaces both intimate and grand—including a peaceful and aromatic private garden. Within each room, lustrous marble displays invite visitors to explore a curated selection of singular women’s and men’s ready-to-wear garments, as well as seasonal treasures in the form of fine jewelry, handbags, shoes, and accessories. A tempting mise-en-scène of streamlined Donald Judd furnishings, collaged with rushes of luminous blues and creams, unite for a glowing achievement in the ever-evolving legacy of Saint Laurent.

Saint Laurent Largest Flagship Debut on Champs-Élysées in Paris 2023

Courtesy of Saint Laurent.

Saint Laurent Largest Flagship Debut on Champs-Élysées in Paris 2023

Courtesy of Saint Laurent.

Saint Laurent Largest Flagship Debut on Champs-Élysées in Paris 2023

Courtesy of Saint Laurent.

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THE WINTER EXPERIENCE ISSUE
2023

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Whitewall's Winter 2024 cover story spotlights the artist just as his time with the L’Académie des Beaux-Arts Residency was wrapping up.
Whitewall spoke with Alain Ducasse and Daniel Humm about collaborating on a plant-based menu that appears in New York and Paris over 8 days.
Whitewall takes you to the Louis Vuitton Spring/Summer 2024 men's fashion show in Paris, Pharrell Williams's first show for the brand.

SUBSCRIBE TO NEWSLETTER

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