Sonia Rykiel’s Parisian Café Flagship Opens on Madison

Inspired by Parisian literary cafés, the New York store pops with bright lacquer walls, black-and-white tiled floors, and bookshelves filled with over 15,000 volumes of French literature. Custom carpeting from Saraiva features a flirty pattern of lips, cigarettes, and books, while cherry-red mannequins pose in the windows. The flagship further tickles customers with a custom scent of rosewater, mandarin, and jasmine, adding a sweet touch to the 2,000 square foot space showcasing a collection of ready-to-wear, accessories, leather goods, and footwear.