Sportmax Gets Tech-Friendly

By Eliza Jordan

February 27, 2017

Sportmax explored a pop-out color palette with adventurous orange, navy, white, and black in a fall/winter 2017 collection of clean lines, technical materials, and a dynamic energy. Prints were seen in spurts, seemingly out of a computer screen, where text ran across many of the sweaters, shirts, dresses, and scarves.

Sportmax’s knitwear held its ground in the collection too, with innovative sweaters like those with nylon-quilted arms and ribbed sweaters with detachable collars. Wool velvet hooded coats and high-waist pants with ribbed knit ankles accentuated the season between airy dresses and flowing skirts.

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Sportmax fall/winter 2017.
Courtesy of Sportmax.

The collection was accessorized in pointy-toe kitten-heel sling backs and booties, small functional handbags with thick contrasting straps, and edgy eyewear with all-over grey and blue lenses and clear piping.

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Sportmax fall/winter 2017.
Courtesy of Sportmax.

Eliza Jordan fall/wintre 2017 Fashion Week FW17 Italian fashion mfw MFW17 Milan Fashion Week Sportmax sportswear Whitewall

Sportmax Gets Tech-Friendly

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