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Stella McCartney creates a stylish fantasy of animals rewilding the streets of London in her Autumn 2021 campaign, “Our time has come.” Wearing sustainable luxury pieces from the collection—the brand’s most sustainable to date—animals live freely and take their places among humans. The campaign supports Humane Society International’s petition to end fur trade both in the United Kingdom and globally.
The collection features various bold new styles remixing classic brand codes, including performance wear, vegan bags and more. “Our time has come” is an optimistic, energetic and colorful vision of the issues of animal cruelty in the fashion industry.
“While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur. Whether it is being sold here in the United Kingdom or farmed globally, barbarism knows no borders and this effort is key to my life’s mission of bringing a conscience to the fashion industry,” said Stella McCartney.
The collection is a manifestation of the label’s continuous commitment to creating a more sustainable landscape within the industry.