On March 14th the second chapter of Louis Vuitton x Murakami will launch worldwide, reawakening the magic they created in 2003. The collection features over 200 spring inspired products created by the masterful duo, highlighting the fashion house’s devotion to timeless craftsmanship. Since the original collaboration’s success, the value and appreciation has skyrocketed as both Murakami and Louis Vuitton have continued to grow. Adapting to current trends, and updating past designs, the collaboration transcends generations with the pair’s endless imagination.
The campaign promotes the collections iconic interlocking “LV” and floral patterns in 33 bright colors featured across a variety of the House’s signature pieces, including the Keepall, Coussin, Dauphine, OnTheGo, and Speedy bags. The collection also includes belts, wallets, wedge espadrilles, and the standout Rolling Trunk. Fresh playful elements include the LV Hands logo on Alma BB bags and silk Carré scarves, the Superflat Panda on sneakers, keyrings, a skateboard, and the Superflat Garden with smiley flowers on Attrape-Rêves perfume bottles. The collection also highlights beautifully crafted Capucines bags, the Cherry Blossom motif on Papillon bags and platform sandals, and the Courrier Lozine 110 Fleurs trunk.
Where It Began
Courtesy of Louis Vuitton.
Courtesy of Louis Vuitton.
In 2003, the first drop of Murakami x Louis Vuitton shook the fashion industry. Pop culture idols like Paris Hilton, Kim Kardashion, and even Regina George proudly sported bags from the collection, gaining immense popularity. The house’s then creative director Marc Jacobs initiated the collaboration, desiring a playful and unique collection. Designs reworked the infamous Louis Vuitton monogram for the first time in history, altering the neutral colors to vivid pinks, blues, and greens. In 2015 the collection was pulled from stores, pushing the brands aestheics beyond its limits.
The Magic of Murakami
Courtesy of Louis Vuitton.
Courtesy of Louis Vuitton.
Known for his supreme colorful creativity, artist Takashi Murakami was born in the 1960s in Tokyo. He is praised for this highly rechkonizable art drawing from traditional japanese designs, sci-fi, anime, and playful kawaii characters. Murakami has worked with esteemed fashion brands like Uniqlo, Supreme, Vans, and Comme des Garcons, as well as musicans like Kanye West creating his 2007 album for “Graduation.” His success spans across generations and genres, becoming one of the most influential Japanese artists of our time. The second collection with Louis Vuitton brings an exciting sense of fashionable nostalgia, following the recent pop-up in London. The pop-up announced the re-editon collection with a monochromatic baby pink cafe, complete with plush flower cushions, and archival pieces on display.
Zendaya Blossoms for Spring Inspired Campaign
Photo by Inez and Vinoodh, courtesy of Louis Vuitton.
As House ambassador, Zendaya is the face of the Murakami x Louis Vuitton campaign, posing with the Cherry Blossom motif on iconic bags. Captured by the iconic Dutch photographers Inez and Vinoodh, Zendaya is surrounded by Murakami’s pink petals against a beautiful cityscape. Reworked versions of the classic Capucines Mini and an On The Go, appear in Monogram canvas, celebrating the timeless designs. From the “it” girls of 2003 to the modern day “it” girl Zendaya, the collaboration is highly anticipated welcoming the Spring season with the legendary artwork of Murakami and luxury craftsmanship of Louis Vuitton.
