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Art Basel 2021

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Go inside the worlds of art, fashion, design, and lifestyle.

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Max Mara fall/winter 2017.
Courtesy of Max Mara.
Max Mara fall/winter 2017.
Courtesy of Max Mara.
Max Mara fall/winter 2017.
Courtesy of Max Mara.
Max Mara fall/winter 2017.
Courtesy of Max Mara.
Max Mara fall/winter 2017.
Courtesy of Max Mara.
Max Mara fall/winter 2017.
Courtesy of Max Mara.
Max Mara fall/winter 2017.
Courtesy of Max Mara.
Max Mara fall/winter 2017.
Courtesy of Max Mara.
Max Mara fall/winter 2017.
Courtesy of Max Mara.
Fashion

The Truth in Max Mara’s Nordic Design-Inspired Collection

By Eliza Jordan

February 24, 2017

This week in Milan, Max Mara presented its fall/winter 2017 collection with a subtle Nordic spin—gaining inspiration from mid-century Swedish architectural design and an aesthetic that honors truth. Under this school of thought, if the designer at hand was working with cement, they purposefully wanted it to look like cement, and the same went for certain woods, or something that was originally planned to appear more slick, like linoleum. Overall, Max Mara highly agrees with this honest mentality, especially in regard to fine fabrics like cashmere and alpaca, and this season’s line is a testament to that.

Sticking to the truth were looks in tones from the Max Mara Pantheon, with camel, grey, and vehement red as the standout colors. Rich textures and relaxed silhouettes played with sheer tops, pleated skirts, and a new hybrid—a cardigan coat made of camel hair, tailored with shearling and bonded knit. There were a few new standout accessories, too, including shapely cat-eye eyewear, large bags with shearling liner that overflowed to become outer trim, a new pointed-toe pump, and oversized fuzzy mitten gloves.

Open Gallery

Max Mara fall/winter 2017.
Courtesy of Max Mara.

Open Gallery

Max Mara fall/winter 2017.
Courtesy of Max Mara.

Open Gallery

Max Mara fall/winter 2017.
Courtesy of Max Mara.

Open Gallery

Max Mara fall/winter 2017.
Courtesy of Max Mara.

Open Gallery

Max Mara fall/winter 2017.
Courtesy of Max Mara.
Eliza JordanFall / winter 2017Fashion WeekMax MaramfwMila Fashion Weeknew collectionWhitewall

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