httpss://www.youtube.com/watch?v=7XfAYtjZwNY&feature=youtu.be
Timed to coincide with New York Fashion Week, Italian brand Bottega Veneta has released a video to accompany the in-store availability of their spring/summer 2015 collection. The film captures dance and freedom of movement – the inspirations for that collection – in a gorgeously expressive exploration of light, shadow and gesture. Entitled “The Emotion of Sound,” the video features a pair of dancers, lit dramatically against a stark white background, with them and their shadows dancing to a soundtrack of sounds from the atelier, and dressed in the clothing from the collection, naturally.
The Emotion of Sound, courtesy of Bottega Veneta.
They bring the garments to life as they move with grace and agility, at first with small, internal movements, and then with leaps, turns, and extensions. A full, sequined skirt shimmers as its wearer propels out of a deep lunge into a high kick. A thigh-length cardigan is vivified as it trails behind the quickly turning torso of its wearer. Men’s pants prove astonishingly conducive to an axel. It’s an inspiring spectacle, and firmly asserts the comfort and versatility of the clothing, for if they allow for the range of motion required in a grand jeté, then surely they encourage freedom of movement in our daily lives.
The Emotion of Sound, courtesy of Bottega Veneta.
Following this concept, from March 7–16 in Japan, Bottega Veneta’s Ginza store will allow visitors to interact with a sound, video, and light projection.
