Early this month, Ermenegildo Zegna re-branded with a new capsule collection focused on outerwear. Now referred to as “Zegna,” the brand also debuted a reimagined logo with two stripes and an all-new modern font. These decisions, guided by the brand’s Artistic Director Alessandro Sartori, follow the company’s long-standing history in luxury leisurewear and continue its dedication to creating timeless tailored pieces.
For over 110 years, the brand has embraced its many chapters—from its foundation in Piedmont, Italy to its latest offering harking back to the freedom found in nature at Oasi Zegna. There in the mountains, where the brand hosts free access to natural terrority, 100 square kilometers provides an open space for those interested in the history of the brand to explore. This boundless space for discovery is the basis of the brand’s pivots today, forging an ongoing path where natural and sustainable fabrics are used to propel us onto the open road.
With its new capsule collection, Zegna also continues to focus on collaboration, working with partners around the globe for four categories: La Sportiva, Zai, KASK, and SIGG. La Sportiva aids the brand in developing breathable Air-mesh shoes for trail running and mountaineering activities.
With KASK, Zegna designed customized versions of many iconic Piuma-R ski helmets, specifically for snow enthusiasts looking for safety and style. Zai joins the company to realize performance skis with robustness and elegance while on the slopes. And with SIGG, Zegna offers a drinking bottle that’s been redesigned in a black aluminum version with the vicuña-colored signifier.