100 Years of Chanel No.5 Illuminates Miami Beach

The first-ever fragrance to be created by a woman—Gabrielle Chanel herself—the presentation looked to Mademoiselle Chanel’s belief in talismans of luck, which have informed the imagery of the fashion house throughout the years. Onlookers were treated to a show of iconic Chanel visuals, formed by the hundreds of tiny drones buzzing through the sky like fireflies. Zipping through the air like a perfectly choreographed dance, they created mid-air the double C monogram, an elegant camellia, a perfume bottle, and even spelled out the words “CHANEL” and “NO.5.”