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196 Orchard

196 Orchard Opens in New York

Now open in Manhattan’s lively Lower East Side neighborhood is 196 Orchard—a new residential project by Magnum Real Estate Group, Real Estate Equities Corporation (REEC), and Wainbridge Capital, equipped with 89 design-driven residences. Layouts within the striking new building range from studios to four-bedroom condominiums, crafted by Incorporated Architecture & Design with a mix of industrial accents and luxurious materials.

From the outside, onlookers can gaze at its luxurious two-toned facade that acknowledges the neighborhood’s industrial past and the neighborhood’s current legacy. With this monumental timeline and juxtaposed points in mind, the outside is a regal combination of handcrafted black and bronze glazed Spain-sourced brick. From the inside, residents can enjoy a light-filled space thanks to large custom casement windows and interiors outfitted in an array of elegant and refined elements—like designer- selected wide-plank white oak wood floors, black lacquer millwork, white glass surfaces, Nero Marquina marble, concrete ceilings, figured woods, and acid-etched limestone.

The fine-tuned balance between style and functionality, and refined details and industrial design, is exemplified in the two model residences guests can explore. One is a three-bedroom residence designed by Timothy Godbold, and the other is a one- bedroom space designed by Alex P. White. While each separately mirrors the designer’s design codes, both pay homage to the 1980s—a time when the Lower East Side was at the center of the artistic renaissance, defined by musicians like Madonna and Deborah Harry and artists like Jean-Michel Basquiat, Keith Haring, and Andy Warhol.

196 Orchard also welcomes guests to a handful of other special amenities, like a 24-hour attended lobby, bicycle storage, a 30,000-square-foot Equinox Fitness Center and Spa (located on the second and third floors of the building), and private terraces and courtyards for many residences. With spectacular design and amenities shining from within, 196 Orchard also garners attention for its 4,300-square- foot rooftop terrace, equipped with sweeping views, cabanas, two chef’s tables, and two al fresco kitchens.

Marketing and sales for 196 Orchard is handled exclusively by Douglas Elliman Development Marketing.




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