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Hermès unveiled its new flagship boutique in Miami’s Design District earlier this month with an extravagant party inspired by Cuban nightlife. The opening was co-hosted by Global CEO Axel Dumas and US CEO Robert Chavez. VIP Attendees included members of the Hermès family, Hermès artistic directors and executives, Hermès VIP boutique clients, along with arts, culture, lifestyle and business influencers.
Located on 39th Street between 1st & 2nd Avenues, the boutique was designed to reflect the vibrant, tropical culture of Miami and the grand opening party brought it to life. Inspired by the signature Hermès silk scarf design the opening Flamingo Party guests entered a tropical jungle-like space modeled after the famed Tropicana Casino in Havana, Cuba. Video screens projected scenes from the iconic soviet era film Soy Cuba directed by Mikhail Kalatozov (1964), while guests were treated to food carts serving empanadas and pressed sandwiches along with a custom mojito bar. If that wasn’t enough, attendees could also enjoy a full dinner menu at The Flamingo Restaurant, the main attraction at the event. Entertainment wasn’t lacking either, with an abundance of activities, including a retro playground featuring an equestrian horse race game, pinball machines and ping-pong tables, stages that included performances by a 12-piece orchestra and dancers, and the dark, atmospheric Mambo Club where guests could dance the night away.