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While studying at Parsons School of Design, Joanna Laura Constantine discovered her passion for jewelry and accessories. The Beirut-based designer has since wasted no time, creating collections by hand with a team of artisans that embody a range of emotion, character, and eclectic traits, just as the women who wear her designs do.
Seasonal inspirations for her go-to pieces—namely statement earrings, including ear cuffs and sets—are often found in the art and design worlds, guiding details like the enamel color palette and a handful of unusual shapes. Others are crafted in a timely manner, reflecting the relevance and excitement of the contemporary world they’re created in, and the women they’re for.
After the launch of her latest collection, "Feminine Waves” Whitewall spoke with Constantine to hear what creating in her Beirut studio is like, what’s found in her jewelry box, and what jewelry world comeback she’s excited to see.
WHITEWALL: Can you tell us a bit about your latest collection "Feminine Waves"?
JOANNA LAURA CONSTANTINE: The “Feminine Waves” collection is inspired by the waves of the ocean and their likeness to women’s silhouettes. It is an homage to a woman’s femininity and her strength. Each piece brings out the ever-lasting contrast of elegance and delicacy with boldness just like a wave, which can be gentle and fluid, yet powerful and raw.
WW: What would you say your brand's DNA is?
JLC: The brand’s DNA consists of our statement earrings specially ear-cuffs and ear-sets. I would say we are an earrings brand!
WW: What does your personal jewelry collection look like?
JLC: My personal jewelry is a mix of my own designs combined with my mother’s and grandmother’s vintage jewelry.
WW: What’s a day in your Beirut-based studio like?
JLC: It is a large space with a lot of sunlight which is very important to feel relaxed and inspired as I spend most of my time in my studio and atelier. A typical day would be in the atelier working with my team on our orders, then in my studio working on new designs, experimenting with new materials, and trying out ideas which is an ongoing process that never ends.
WW: How did isolating amid the pandemic impact your view of jewelry, and the importance of creativity?
JLC: I never stopped working or creating new collections during the pandemic which kept me going as well as my business. I had for sure more time at home to spend with my family but I also had more time to think of new designs and create new ideas for my upcoming collections. I can definitely see the great results now!
WW: What's inspiring you right now?
JLC: The comeback of vintage furniture and jewelry.
WW: What are you working on next?
JLC: Planning my new line of fine jewelry.