July 10 marked 100 years of excellence for one of the world’s top luxury automotive brands, Bentley. Commemorating the start of their second century, the brand invited guests to its Crewe headquarters in England, where Bentley Chairman and CEO Adrian Hallmark spoke about the future of the brand, before Stefan Sielaff, Head of Design, introduced the new Bentley EXP 100 GT Concept car.
Three questions helped determine the steps Bentley would take moving forward, said Hallmark, and those were: What is the future of luxury? What is the future of luxury mobility? And last, what part will Bentley play in this future?
In today’s society, where technology is an ever-progressing force and sustainability is essential, the world of luxury is fundamentally changing. Strong ethics and a willingness to interact with clients are both must-haves. Bentley will continue to bring “inspiring design, peerless craftsmanship, and exhilarating performance” moving into the future, Hallmark said.
Furthermore, Bentley plans to expand on the digitalization of mobility, which increases the quantity and quality of luxury services available to the Bentley driver—like continuing the development of autonomous driving, while maintaining the experience of driving a luxury vehicle like a Bentley. This will also open up new opportunities both for existing colleagues and new collaborations in a digital space.
Finally, the Bentley EXP 100 GT was revealed, accompanied by a show of lights and a round of applause, before Sielaff took the stage. Describing the new model as “unmistakably Bentley, but redefined,” Sielaff proceeded to give an overview of his new design—also remarking that this was his favorite thus far for Bentley—which includes many of the carmakers signatures, updated with a sleek, futuristic aesthetic, and an innovative attitude that sets the tone for the next 100 years with Bentley.
