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After a lively night of celebrating the brand’s new flagship at 743 Madison Avenue in New York, and a decade of All Black watches at the Solomon R. Guggenheim thereafter, Hublot hosted a high-style luncheon at the top of the Museum of Arts and Design earlier this week. The watchmaker hosted an intimate presentation at the museum’s Robert restaurant in honor of its partnership with tattoo artist Maxime Büchi, also known as Sang Bleu, to create “Big Bang Sang Bleu,” a new design for the brand’s Big Bang timepiece.
Greeted by stunning views of Columbus Circle and Central Park, we also caught sight of selected watches arranged around the room. A video demonstration also showed us the secrets behind the new Big Bang Sang Bleu’s geometrical design made of many layers of glass and metal.
Originally debuted in February during London Fashion Week, this new watch showcases the art of tattooing with an array of geometric shapes that are favorites of Sang Bleu. The artist’s proportional designs, derived from Leonardo di Vinci’s Vitruvian Man, create symmetrical effects to echo his tattoo designs that reference art and architecture. The 44mm titanium watch’s matte black dial has a satin-finish, stamped with the hour’s numerals, while seconds appear on the metal sculpture that dresses the dial. The typeface was designed by Büchi’s go-to design agency SwissTypefaces SARL. Büchi’s logo, a series of triangular codes, is also seen in the watch’s silhouette and engraved on the back of the calfskin-and-rubber strap. Only 200 of these watches are available, making the Big Bang Sang Bleu model one hot artistic ticket for Hublot.
After hearing from Büchi and Jean-Francois Sberro, Managing Director of Hublot of America, guests toasted to the new timepiece, and its Big Bang of a debut.