Birkins, Balls, and Koons: Project Perpetual Raises Funds for Shot@Life

Their inaugural event, held at the Four Seasons Restaurant, raised over $5.5 million in funds through ten lots of new works created by Jeff Koons using Hermes Birkin bags donated by the likes of Marc Jacobs, Diane von Furstenberg, Naomi Campbell, and Sofia Coppola amongst others. Simon de Pury led the live auction that was followed by a surprise performance by Mary J. Blige.

Guests like Drew Barrymore, Samantha Boardman and Aby Rosen, Chrissie Erpf and Larry Gagosian, and Almine Ruiz-Picasso dined in the Pool Room and watched a presentation of the “Vaccinate” advocacy video featuring prominent artists, models, actors, and entrepreneurs Rachel Feinstein, Kate Moss, and Victoria Beckham in support of the Shot@Life campaign.