BMW Reveals Ultimate AI Masterpiece for Frieze NY

Creative technologist Nathan Shipley of Goodby, Silverstein & Partners, and Gary Yeh of artDrunk, utilized the NVIDIA StyleGAN artificial intelligence model to cross-reference over 50,000 images of artwork spanning 900 years of history, including 50 works from contemporary artists BMW has worked with over the past 50 years. With the inputs as a basis of artmaking, the AI then generated entirely new works of art, which are projection-mapped onto a virtual rendition of BMW’s 8 Series Gran Coupe.

“Combining the historical works with the curated modern works and projecting the evolving images onto the 8 Series Gran Coupe serves a direct nod to BMW’s history of uniting automobiles, art, and technology,” said Shipley.

The installation is now on view at Frieze New York, taking place at The Shed in Manhattan, through May 9. Documentation of the creative process is available on BMW’s YouTube and Instagram channels.