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Courtesy of BMW.

BMW Reveals Ultimate AI Masterpiece for Frieze NY

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Debuting in conjunction with Frieze New York 2021, BMW presents its new virtual installation project, “The Ultimate AI Masterpiece.” The project is a celebration of the carmaker’s 50th anniversary of cultural engagement, exploring the use of artificial intelligence to generate new works of art.

Courtesy of BMW.

Courtesy of BMW.

Creative technologist Nathan Shipley of Goodby, Silverstein & Partners, and Gary Yeh of artDrunk, utilized the NVIDIA StyleGAN artificial intelligence model to cross-reference over 50,000 images of artwork spanning 900 years of history, including 50 works from contemporary artists BMW has worked with over the past 50 years. With the inputs as a basis of artmaking, the AI then generated entirely new works of art, which are projection-mapped onto a virtual rendition of BMW’s 8 Series Gran Coupe.

Courtesy of BMW.

Courtesy of BMW.

“Combining the historical works with the curated modern works and projecting the evolving images onto the 8 Series Gran Coupe serves a direct nod to BMW’s history of uniting automobiles, art, and technology,” said Shipley.

The installation is now on view at Frieze New York, taking place at The Shed in Manhattan, through May 9. Documentation of the creative process is available on BMW’s YouTube and Instagram channels.

Courtesy of BMW.

Courtesy of BMW.

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Minjung Kim

THE SPRING ARTIST ISSUE
2023

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Frieze New York descends upon The Shed, and throughout the vibrant city, with a robust presentation of solo exhibitions and curated booths.
The BMW Neue Klasse is a statement piece for a new era: design language that references classic BMW for its soon-to-be all-electric lineup.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.