• Art
  • Lifestyle
  • Fashion
  • Design
  • Sustainability
  • Homepage
  • Whitewall Presents
  • Whitewaller
  • Insiders

Subscribe to the Newsletter

Subscribe to the Magazine



Mary McCartney: Moment of Affection


Go inside the worlds of art, fashion, design, and lifestyle.

Joe Schildhorn © BFA

Bohemian Summer Soiree Celebrates ArtBinder’s The Viewer

By Whitewall

July 11, 2014

More than 200 guests gathered at a Chelsea rooftop garden on July 8 for ArtBinder’s “Bohemian Summer Soirée,” a celebration of The Viewer hosted by ArtBinder CEO and founder Alexandra Chemla, Art Production Fund’s Yvonne Force Villareal, Girls star Jemima Kirke, and artist José Parlá.

During the event, sponsored by W and Lancôme, guests could have crystal-embellished makeup applied at Lancôme’s custom beauty bar while Jay & Lee’s soulful guitar music filled the hot summer air. The rustic, lush green rooftop was completely transformed by Madeline Weinrib. Moroccan-inspired rugs and pillows covered the floor and padded cozy seating areas. Bright carnation garlands from Stone Fox Bride and twinkle lights dripped from above. It felt like a bohemian secret garden, with plenty of chilled margaritas by Maestro Dobel and refreshing Wölffer Estate rosé.

Open Gallery

Bill Cunningham photographed guests like Marianne Boesky, Anton Kern, Amy Cappellazzo, Alexander Acquavella, Francesca Di Mattio, Haley Mellin and Will Cotton, Damián Ortega, and Wes Gordon.

Open Gallery

The Viewer is a free iPad app that allows users to browse artists and galleries and their inventories throughout the world, creating a platform for easier communication between buyers and high end galleries. The app is an extension of ArtBinder and aims to help fill what the company considers to be a technological void in the art industry.

Alexander AcquavellaAlexandra ChemlaAmy CappellazzoAnton KernArt Production FundArtBinderBill CunninghamDamián OrtegaFrancesca Di MattioHaley Mellin and Will CottonJay & LeeJemima KirkeJose ParlaLancômeMadeline WeinribMarianne BoeskyStone Fox BrideSvedkaWWes GordonWölffer EstateYvonne Force Villareal


Lifestyle |August 12, 2022

How GITANO Became an International See-and-Be-Seen Scene

Our ValuesContactAdvertiseTerms
© Whitewall 2020

Go inside the worlds of art, fashion, design, and lifestyle.

Subscribe to the Newsletter