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Brand New: Jade Trau’s Poppies, Louis Vuitton’s Aerogram, Acqua di Parma’s C.L.U.B, and More

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In this week’s edition of Brand New, we’re looking at the newest releases from brands like Louis Vuitton, Acqua di Parma, Jade Trau, and more.

Acqua di Parma

Courtesy of Acqua di Parma

Laying the foundations for the scent of spring, Acqua di Parma’s newest Colonia C.L.U.B is a fresh blend with base notes of lemon and bergamot, and touches of pink berries and black pepper. Hints of shiso and rosemary were mixed with cedarwood and musk, blending a unisex fragrance in celebration of the moments that count. Building upon the sentiment, each letter in C.L.U.B. has a precise meaning to represent its values: “C” for “community,” “L” for “life,” “U” for “unique,” and “B” for “bond.”

Del Toro.

Courtesy of Del Toro.

Folding fabric with luxury, Del Toro is releasing a new, limited-edition velvet slipper in collaboration with Cipriani for its luxe establishment Casa Cipriani in New York. The shoe, entrenched in a legacy of the Italian velvet slipper, combines the iconic Del Toro red stripe and the Cipriani logo. This elegant footwear will be available for purchase for a limited time only, both in person at The Spa at Casa Cipriani and on the Casa Cipriani online portal shop.

Jade Trau.

Courtesy of Jade Trau.

Jade Trau is elevating jewelry with a new iteration of the brand’s signature Crescent Hoops. The Poppy Hoops are designed with the four unique diamond motifs that make up the “Poppy” collection and are handcrafted in 18-karat gold. These lightweight gems are embedded with 5.70tcw of marquise, pear, and round-shaped diamond clusters, making them the perfect fashion statement for any high-end event.

MCM.

Courtesy of MCM.

Devoted to a spring aesthetic, MCM is remaining its colo palette and logo with the release of a mini crescent hobo bag. Seen in Spanish Nappa leather, the brightly colored bag pairs pops of yellow and pink with a removable gold chain strap, featuring MCM’s new Cubic Monogram logo.

Melissa Kaye.

Courtesy of Melissa Kaye.

Melissa Kaye’s new “Kira” collection gives new meaning to arm candy. The neon-colored stack features enamel hues of pink, blue, and yellow set in 18k gold. 

Louis Vuitton.

Courtesy of Louis Vuitton.

Louis Vuitton‘s “Aerogram” collection, designed by the late Virgil Abloh, celebrates the art of travel with a selection of men’s leather goods. Backbacks, wallets, pouches, hats, belts, Keepalls, and more are seen in a simple color palette of black, white, grey, orange, and blue—perfect for day or night, east or west.

Johann Wolff.

Courtesy of Johann Wolff.

Bringing the heat to eyewear, the Miami-based brand Johann Wolff features sophisticated silhouettes and shapes, including the Anna sunglasses. This pair features a slightly oversized boxy look, combining the brand’s German heritage with its Miami design. These shades make the perfect addition to any sunny poolside rendezvous.

Cultus Artem.

Courtesy of Cultus Artem.

Cultus Artem‘s new nourishing Moisture Milk is a luxurious go-to vegan moisturizer. Made up of all-natural ingredients like pomegranate seed oil, knotted sea kelp extract, shiitake mushroom extract, and Vitamin B12, it acts as a gentle exfoliant, too. With potent botanical actives, the earthy scent gives the product an approachable, natural fragrance. New for the brand is a 40 ml travel size product.

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Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

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READ THIS NEXT

This Thursday, November 30th at 7:00pm HKT, watch the Louis Vuitton Men’s Pre-Fall 2024 Show live from Hong Kong.
This week in Paris, Pharrell Williams presented his third collection for Louis Vuitton's men's collections, rooted in the Western wardrobe.
Whitewall takes you to the Louis Vuitton Spring/Summer 2024 men's fashion show in Paris, Pharrell Williams's first show for the brand.

SUBSCRIBE TO NEWSLETTER

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