This week’s edition of Brand New brings details on releases including Balenciaga’s latest eyewear innovation, Steve Aoki’s sneaker design collaboration with Zegna, Jaeger-LeCoultre’s new timepiece, and more.
Balenciaga’s LED frames, Courtesy Balenciaga
Balenciaga’s latest LED eyewear frames are the brand’s latest achievement in matching functional technology with sleek, style. Bold frames sit on wide arms, with the left stem featuring a lightweight LED system that illuminates the brand’s logo. The system is capable of shining in different colors and patterns with just a touch sensor, and its internal battery is easily rechargeable with a USB cable. The LED light blinks and fades from one color to the next, in shades of blue, red, green, purple, yellow, and white.
Les Mains Hermès Rose Horizon © Studio des fleurs, Courtesy Hermès
In its latest exploration of beauty, Hermès released its Mains Hermès collection, taking inspiration from the ultimate creative tool—the hand. The collection is a complete hand and nail kit, including cream, nail and cuticle oil, a base coat, a top coat, and nail enamel in 24 shades. Available on October 15, the Mains Hermès collection celebrates one of the finest beauty rituals that aid in self-care.
“Made in Japan” collection, Courtesy Oscar & Frank
The Australian eyewear brand Oscar & Frank has launched a limited edition entitled “Made in Japan” collection, featuring handcrafted styles made by eyewear artisans in Sabae, Japan. Influenced by the Japanese art of repairing broken pottery with gold (known as kintsugi), the eyewear pieces are made with Italian Comotec Hinges and rubber-coated screws using fine Italian acetate. Its styles are sleek and bold, bringing modern practicality to classic trends, while paying attention to every detail.
Steve Aoki’s Triple Stitch Sneaker for Zegna, Courtesy Ermenegildo Zegna
Steve Aoki—the Grammy nominated DJ, producer, designer, and entrepreneur—has collaborated with Zegna’s global community of Modern Voices to launch his own take on the Triple Stitch Sneaker. In an effort to make menswear more casual and contemporary, the Triple Stitch Sneaker, made in an ultra-limited quantity, features the iconic triple crossing elastic detail, a slip-on fit with lightweight, flexible rubber outsoles, and blue accents.
Star Blossom jewelry collection, Courtesy Louis Vuitton
In a reinvention of the iconic star-shaped flower designed by Geroges Vuitton in 1896, Louis Vuitton is unveiling its Star Blossom collection. As a tribute to the brand’s iconic monogram flower, the pieces are seen in a set of pendants, ear studs, an ornamental ear cuff, a bracelet, and a ring, fashioned out of white gold and diamonds.
Rendez-Vous Dazzling Moon Lazura watch, Courtesy Jaeger-LeCoultre
In a glittering ode to the night-sky, Jaeger-LeCoultre presents the Rendez-Vous Dazzling Moon Lazura watch. Fascinated by the moon and stars, watchmakers decorated the new piece with 36 large diamonds on the outer circle, and a celestial map on blue lapis lazuli and mother-of-pearl, dotted with 68 diamonds, that outline the lower dial.
