Chanel Lucky Chance Diner Celebrates New Fragrance

This Wednesday in Williamsburg, Brooklyn, Chanel hosted a party revealing the Lucky Chance Diner fragrance experience, celebrating its newly-released Chance Eau Fraîche Eau de Parfum. Completely re-envisioning an iconic diner space located at the corner of Wythe Avenue and North 10th Street, the diner hosted guests like Chloe Wise, Aurora James, Tyler Mitchell, Chase Sui Wonders, Derek Blasberg, Eileen Kelly, Miles Richie, Lil Nas X, and Iman Perez becoming the first to experience the fragrance pop-up, which is open to the public from September 8 to 10.

Inspired by Gabrielle Chanel, who once said, “I saw an opportunity, and I took it,” Chance Eau Fraîche is an energizing blend of floral intensity and freshness made to harness the invigorating feeling of a chance encounter. Conceived by the maison’s perfumer Olivier Polge, its notes of jasmine heart, zesty citron, and hints of teak wood are accompanied by a rounded glass bottle and a lighthearted and romantic pastel visual representation that informed the sweeping transformation of the retro-style Lucky Chance Diner.

Metallic exteriors, a vintage automobile, and eye-catching neon signage greet guests streetside, while indoors, pastel counters, glass-enclosed treats, and retro fixtures abound, with “Lucky Chance Diner” branding charmingly plastered on plates, pink mugs, and the like. Open by both reservation and walk-up availability, the experience begins when visitors are seated at a booth for a personalized scent discovery.

Then, a self-guided tour continues through the diner, where visiting fragrance enthusiasts will discover interventions like a life-sized Chanel perfume bottle photo spot, games and toy vending machines, edible treats in the outdoor garden, and the opportunity to purchase their favorite Chance fragrance before leaving.

Chanel’s Lucky Chance Diner is open from 11 AM until 7 PM through September 10. Reservations are recommended and can be made online.