Skip to content
subscribe
Account
SEARCH

Categories

LASTEST

Cidade Matarazzo

Cidade Matarazzo Launches “Creative Invasion” Book at PAMM

No contributor

In 2014, a selection of more than 100 artists invaded Cidade Matarazzo, the former hospital Umberto Primeiro in São Paulo. Artists like Kenny Scharf, Vik Muniz, Tunga, Gary Simmons, Joana Vasconcelos, Xavier Veilhan, and others worked to create an ephemeral and spectacular exhibition. “Made by… Feito por Brasileiros” (Made for Brazilians) received 120,000 visitors in just 21 days, and was elected the best cultural initiative that same year at the Associação Paulista dos Críticos de Arte. Presently the book documenting this singular adventure, Creative Invasion is launching this Friday at Pérez Art Museum Miami (PAMM).

But perhaps more important in the authenticating aftermath initiatives is the current construction of The Rosewood Tower in São Paulo’s Matarazzo Park. In fact, as the book does too, the building intends to capture and ground this creative invasion. Owned by Groupe Allard, its facade was designed by Jean Nouvel with interior artistic vision overseen by Philippe Starck.

Cidade Matarazzo

Courtesy of Cidade Matarazzo

The structure already possesses a list of known qualifying epithets: “the vertical garden”, “the remnant oasis”, and “the landscape building” These all reflect what is being celebrated here— nature. The building is first and foremost a tribute to the Brazilian Atlantic Forest. As the architects’ cabinet specifies, it is “Matarazzo Park that is invading a tower,” and not the opposite. The tower will present a series of leafy green planes, with terraces planted with the same species of trees as those in the park. The architecture and the materials of the residential structures will be made of what already belongs to the Brazilian countryside, and to Brazil—the land of the redwood tree.

Its architecture will recognize the past, the present, and the future. In its own distinctive way, the vertical garden will say “follow me, live in style at the top, yet with strong roots.” Around Matarazzo at first, then a bit farther afield, trees will begin to mount their assault on the city.

Cidade Matarazzo

Courtesy of Cidade Matarazzo

 

 

Cidade Matarazzo

Courtesy of Cidade Matarazzo

To find out more about Miami Art Week 2016, pick up the new issue of Whitewaller Miami.

 

Cidade Matarazzo

The Rosewood Tower by Jean Nouvel.

 

SAME AS TODAY

FURTHER READING

The View at The Palm Opens in Dubai with Human-Centric Purpose

Whitewall spoke with John Bricker of Gensler about The View at The Palm in Dubai.

Louis Fratino Finds Power in Images of What We Love

Louis Fratino spoke with Whitewall about keeping the studio a space free from fear of failure.

The BMW Neue Klasse Looks to an All-Electric Future

The BMW Neue Klasse is a statement piece for a new era: design language that references classic BMW for its soon-to-be all-electric lineup.

Seven Unmissable Moments from Design Miami/ 2023

A few of our favorites from Design Miami/’s well-curated collection of pieces by leading global designers, open this week.

Best Miami Exhibitions: What to See While in Town for Art Basel 2023

In Miami for Art Week and not sure where to start? Visit some of these best Miami exhibitions at spaces across the city.

SUBSCRIBE TO MAGAZINE

Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

Subscribe

SUBSCRIBE TO NEWSLETTER

Go inside the worlds of Art, Fashion, Design and Lifestyle.

READ THIS NEXT

A few of our favorites from Design Miami/’s well-curated collection of pieces by leading global designers, open this week.
In Miami for Art Week and not sure where to start? Visit some of these best Miami exhibitions at spaces across the city.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.