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Cartier took over Antoine Verglas’ Studio 169 in the West Village last Thursday, June 6, to host an exclusive preview of the brand’s latest Tank MC timepiece for men. Among the antique props dotted throughout the loft space, horological enthusiasts and New York socialites alike crowded to get a first look at the new watches.
The elegant design of the Tank – a timepiece that Louis Cartier first introduced way back in 1917 – was matched by the sleek, vintage bar serving champagne and classic cocktails throughout the evening. In between donning their wrists with the steel plated or rose gold designs, guests indulged in piles of shucked oysters and lobster claws at Gabriel Shulman’s seemingly bottomless raw bar.
The Tank MC will not officially launch until September, however the preview promised timeless geometry and masculine style in the latest addition to the iconic Tank family.