In our latest update on how brands are responding to the COVID-19 pandemic, we’re sharing details from Alexandre Birman, David Yurman, Ana Khouri, and more.
Alexandre Birman joined the fight against Coronavirus by aiding No Kid Hungry. Through Mother’s Day, the brand donated 10 percent of sales from each pair of Clarita sandals sold to the organization.
Jewelry brand David Yurman launched an online charity shop to help World Central Kitchen. Through the end of August, sales from items in the shop—like a Liberty Cable bracelet and four scent variations of the Cable Classic candle—will go directly to the organization.
In response of the COVID-19 pandemic, jewelry designer Ana Khouri created a one-of-a-kind pink sapphire Mirian ring to raise funds for the cause. Sold online, proceeds benefit the nonprofit organization Project Ovo—a foundation aiding charities based in Brazil
Bruno Magli is supporting #FIRSTRESPONDERSFIRST with a special canvas tote bag. Through May 30, the brand will donate 100 percent of the proceeds from every bag sold.
Spanish design brand Nagami Design is creating protective face shields for hospital workers using 3-D printers and robotic technology. Printing around 500 shields a day, the brand has partnered with Parley for the Oceans to ensure the masks are made from responsibly sourced materials, using Parley’s upcycled Ocean Plastic material in production. Furthermore, the brand has shared a free downloadable prototype for the face shields, which is compatible with desktop 3-D printers, so that the public can help out, too.
Lisa Von Tang is promoting connection and creativity during isolation with a project that benefits the World Health Organization (WHO). The luxury fashion brand has announced a contest asking participants to submit their artwork, of which five winners will receive a bespoke gift from the designer, a personalized art piece by judge Marcus Aitken, and their own t-shirt—which will be available for sale on the brand’s website. $25 from each winning t-shirt sold will then be given to the WHO’s COVID-19 Relief Fund. Open for submission through May 30, participants can upload their artwork online.
