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In our latest update on how brands are responding to the COVID-19 pandemic, we’re sharing details from Christian Siriano, Messika, L’Agence, and more.
Christian Siriano has repurposed his fashion atelier to produce masks for medical professionals. Working to manufacture around 500 masks a day, the designer has created a re-washable, breathable prototype, coming to the aid of healthcare workers that were previously equipped with only scarves and bandanas for protection. Today, Siriano has donated over 5,500 masks and is working on more.
Inspired by the healthcare workers in his family, designer John Elliott launched the initiative Mainline for the Frontline, which promises 10 percent of all sales from his “Mainline” collection (including a selection of items for sale from menswear and womenswear) to the UCLA Health Fund. Additionally, Elliot has made a donation of $10,000 to the fund to help reach his goal of $100,000.
L’AGENCE is donating denim to workers in the healthcare field—and you can nominate them. To start, the fashion brand gave $500,000 of denim to medical professionals within just 48 hours. After, the brand pledged to double the amount, for a total of $1M. To receive a free pair of women’s denim, qualifying persons in the U.S. can be nominated to or personally email firstname.lastname@example.org with their name, title, and a photo of their hospital ID.
Artist Ashley Longshore has pledged 25 percent of sales from her “Audrey” series to Second Harvest (Feeding America). Helping to put food in the hands of those in need during the pandemic, Longshore has raised nearly $30,000 for the food bank this week alone—totaling nearly $50,000 in donations. The artist is also providing free printable coloring pages on her website, where she adds new images weekly.
Fashion house LOEWE debuted LOEWE EN CASA—a series of talks, workshops, and events hosted on Instagram Live to enjoy from home. Celebrating craft, innovation, and artistic expression, the brand is turning a forced situation into an occasion for exploration. This week’s schedule features happenings with Julian Watts on Thursday, Irina Razumovskaya on Saturday, and Adi Toch on Sunday.
The Valentino Garavani and Giancarlo Giammetti Foundation has given over €1M to the COVID-19 cause as an act of gratitude. The funds will go to the aid of the newly opened Columbus Covid 2 Hospital, located in Rome’s Agostino Gemelli University Policlinic.
Jewelry atelier Messika has pledged 20 percent of all sales from its Los Angeles boutique to After-School All-Stars. Through the end of April, After-School All-Stars will assist nearly 91,000 students in 60 different cities, who have been affected by school closures during the Coronavirus outbreak.