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In our latest update on how brands are responding to the COVID-19 pandemic, we’re sharing details from Sandro, Ralph Lauren, Creative Capital, and more.
COS has partnered with the non-profit organization Baby2Baby in an effort to supply essential items to the most vulnerable families in the country. Between March 27–29, the brand gave out over 2.5 million items and donated 10 percent of all U.S. sales to the organization. The H&M Foundation—the brand’s parent company—also donated $500,000 to the World Health Organization’s COVID-19 Solidarity Response Fund.
French clothing brand Sandro is making 10,000 non-medical masks to be used in hospitals—mainly in France and Europe, with a future possibility of delivery in the United-States, too. 3,000 masks are being delivered to a French hospital in Aulnay-sous-Bois and the rest will be distributed according to needs. Sandro is also providing breakfast every Friday to hospital workers in Madrid, Paris, London, Berlin, and New York. Additionally, Sandro is making a special proceeds-related shirt—whose design was chosen by their Instagram followers—and 100 percent of the proceeds will be going to the Red Cross.
The Four Seasons Hotel New York is aiming to help New York City health workers by offering lodging. Governor Andrew Cuomo announced via Twitter that the city’s location on 57th Street will offer free lodging to doctors, nurses, and medical personnel that are currently working to fight the pandemic.
Bombay Sapphire created a new online platform for anyone who’s looking for creativity during this time. Their “Create-From-Home” platform launched on March 27, offering ways to stay productive—including online classes, workshops, and cocktail-making sessions. The program consists of integrated partnerships with three digital platforms—Skillshare, Society6 and Hunker.
Fashion brand Wolford committed production efforts to making high-quality face masks to donate. The brand also provides additional textiles to local production companies to make masks. Wolford is also coordinating a donation from shareholder Fosun, as part of the Fosun Global Anti-Virus Relief Scheme—an initiative that has already helped millions in Italy and continues to do so with the help of Wolford.
Creative Capital is continuing to support artists during this tough time. Yesterday, Creative Capital launched online classes for all artists who wish to join. These free online workshops are made to help artists in all disciplines develop the skills and resources to better themselves—even from home.