Menu

  • Art
  • Lifestyle
  • Fashion
  • Design
  • Sustainability
  • Homepage
  • Whitewall Presents
  • Whitewaller
  • Insiders

Subscribe to the Newsletter

Subscribe to the Magazine

Presents

Basel

Art Basel 2021

Newsletter

Go inside the worlds of art, fashion, design, and lifestyle.

Ok
Livia Firth and Renzo Rosso.
Courtesy of Diesel.
Andrea Rosso.
Courtesy of Diesel.
Livia Firth.
Courtesy of Diesel.
Nicola Giuggioli, Renzo Rosso, Livia Firth, Andrea Rosso.
Courtesy of Diesel.
Courtesy of Diesel.
Courtesy of Diesel.
Livia Firth and Renzo Rosso.
Courtesy of Diesel.
Lifestyle

Diesel Dedicates Itself to the Planet with “For Responsible Living”

By Eliza Jordan

January 14, 2020

Yesterday in Milan, Diesel held an invitational media breakfast to discuss a new strategy for the brand. Its sustainable commitment “For Responsible Living” will focus on taking new action toward becoming more respectful to people and the environment with four key pillars—Be The Alternative, Stand For The Planet, Celebrate Individuality, and Promote Integrity. For this new plan, Diesel worked with sustainability and communications consultancy company Eco-Age. There to introduce “For Responsible Living” was Renzo Rosso, founder of Diesel and president of Only The Brave (OTB) and Livia Firth, co-founder and creative director of Eco-Age.

“I grew up and actually still live in the countryside surrounded by nature, said Rosso. “It is where I truly feel at home and it is what I deeply love. Today, we face a new vital challenge, the biggest one yet, as we become more and more aware of the social, economic, and environmental impacts of the fashion industry at large. And Diesel is ready to face it full steam ahead.”

Open Gallery

Livia Firth and Renzo Rosso.
Courtesy of Diesel.

“For Responsible Living” will kick off with Be The Alternative by using alternative products and packaging that have low impact on the planet. Stand For The Planet is a promise to minimize greenhouse gas emissions, reduce its water footprint, and improving on re-using and recycling. Celebrate Individuality is centered around culture within the company, focused on honoring employees’ diversity so that they’re able to promote a fulfilling, safe, and thriving work environment. And Promote Integrity is a commitment for social and environmental standards throughout the supply chain, promoting positive practices and enhancing traceability. Implementing innovative techniques, having a heightened dedication to research and development, and collaborating with others to find more sustainable solutions are focusses, too.

“I salute Renzo Rosso for publicly taking this bold step and starting a difficult journey,” said Firth. “It takes courage and commitment and I know Renzo has plenty of both. Eco-Age has accompanied Diesel for the last few months to set the framework of For Responsible Living and the Diesel team is a joy to work with.”

Open Gallery

Andrea Rosso.
Courtesy of Diesel.

Open Gallery

Livia Firth.
Courtesy of Diesel.

Open Gallery

Nicola Giuggioli, Renzo Rosso, Livia Firth, Andrea Rosso.
Courtesy of Diesel.

Open Gallery

Courtesy of Diesel.
DieselMilanrenzo rosso

Recommended

Lifestyle |September 22, 2021

Brand New: Jil Sander on Greene Street, Louis Vuitton’s Latest Spell, and More

Our ValuesContactAdvertiseTerms
© Whitewall 2020

Go inside the worlds of art, fashion, design, and lifestyle.

Subscribe to the Newsletter