Skip to content
subscribe
Account
SEARCH

Categories

LASTEST

Diesel

Diesel Dedicates Itself to the Planet with “For Responsible Living”

Yesterday in Milan, Diesel held an invitational media breakfast to discuss a new strategy for the brand. Its sustainable commitment “For Responsible Living” will focus on taking new action toward becoming more respectful to people and the environment with four key pillars—Be The Alternative, Stand For The Planet, Celebrate Individuality, and Promote Integrity. For this new plan, Diesel worked with sustainability and communications consultancy company Eco-Age. There to introduce “For Responsible Living” was Renzo Rosso, founder of Diesel and president of Only The Brave (OTB) and Livia Firth, co-founder and creative director of Eco-Age.

“I grew up and actually still live in the countryside surrounded by nature, said Rosso. “It is where I truly feel at home and it is what I deeply love. Today, we face a new vital challenge, the biggest one yet, as we become more and more aware of the social, economic, and environmental impacts of the fashion industry at large. And Diesel is ready to face it full steam ahead.”

Diesel

Livia Firth and Renzo Rosso.
Courtesy of Diesel.

“For Responsible Living” will kick off with Be The Alternative by using alternative products and packaging that have low impact on the planet. Stand For The Planet is a promise to minimize greenhouse gas emissions, reduce its water footprint, and improving on re-using and recycling. Celebrate Individuality is centered around culture within the company, focused on honoring employees’ diversity so that they’re able to promote a fulfilling, safe, and thriving work environment. And Promote Integrity is a commitment for social and environmental standards throughout the supply chain, promoting positive practices and enhancing traceability. Implementing innovative techniques, having a heightened dedication to research and development, and collaborating with others to find more sustainable solutions are focusses, too.

“I salute Renzo Rosso for publicly taking this bold step and starting a difficult journey,” said Firth. “It takes courage and commitment and I know Renzo has plenty of both. Eco-Age has accompanied Diesel for the last few months to set the framework of For Responsible Living and the Diesel team is a joy to work with.”

Diesel

Andrea Rosso.
Courtesy of Diesel.

 

 

Diesel

Livia Firth.
Courtesy of Diesel.

 

 

Diesel

Nicola Giuggioli, Renzo Rosso, Livia Firth, Andrea Rosso.
Courtesy of Diesel.

 

 

Diesel

Courtesy of Diesel.

 

SAME AS TODAY

FURTHER READING

The View at The Palm Opens in Dubai with Human-Centric Purpose

Whitewall spoke with John Bricker of Gensler about The View at The Palm in Dubai.

Louis Fratino Finds Power in Images of What We Love

Louis Fratino spoke with Whitewall about keeping the studio a space free from fear of failure.

The BMW Neue Klasse Looks to an All-Electric Future

The BMW Neue Klasse is a statement piece for a new era: design language that references classic BMW for its soon-to-be all-electric lineup.

Best Milan Exhibitions: Gianfranco Baruchello, Miranda July, and Chiara Camoni

The best Milan exhibitions on view (or soon to be) during Milan Fashion week, at spaces like Fondazione Prada, MASSIMODECARLO, and more.

In Milan, Flexform Celebrates Tradition, Innovation, and New Designs

New from Flexform during Milan Design Week, we saw new collections made for indoors and out, as well as an exhibition tracing its heritage.

IN THIS ARTICLE

Topics

LOCATION

Topics

LOCATION

SUBSCRIBE TO MAGAZINE

Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

Subscribe

SUBSCRIBE TO NEWSLETTER

Go inside the worlds of Art, Fashion, Design and Lifestyle.

READ THIS NEXT

The best Milan exhibitions on view (or soon to be) during Milan Fashion week, at spaces like Fondazione Prada, MASSIMODECARLO, and more.
New from Flexform during Milan Design Week, we saw new collections made for indoors and out, as well as an exhibition tracing its heritage.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.