In a cultural landscape defined by infinite choice and shrinking attention spans, knowing where to be—and why—has become its own form of capital. With the launch of its new Culture Calendar, Dorsia is staking a bold claim: that access alone is no longer enough. Context, curation, and connection are the future of hospitality.
Founded by Marc Lotenberg and co-founded by Gabriella Shteiman, Dorsia first made its name as a tech-driven gateway to the world’s most sought-after dining reservations and nightlife. Now, with the debut of its editorially curated Culture Calendar, the company expands into a broader cultural platform—one designed to filter the noise of endless invitations, sold-out moments, and fragmented information into a single, intelligent interface.
Sol a Sol, Dorsia, Helipad CDMX. Photographs by RodrigoGaya.com/Gayaman Visual Studio LLC.
The 2026 calendar launched in Mexico City during Art Week, anchored by a Sol a Sol rooftop celebration on a private helipad staged featuring world class DJs alongside Zona Maco—a statement of intent that signals Dorsia’s ambition to sit at the center of the world’s defining cultural gatherings. The celebration of the calendar continued the following week in Courchevel’s Cat Club with Berlin-based house duo, Madota. From global Fashion Weeks and Coachella to Cannes Film Festival, Art Basel, Frieze Los Angeles, and major Formula One weekends, the platform promises to centralize the moments that shape contemporary culture—while allowing members to build personalized itineraries, secure coveted reservations, and connect across industries and geographies.
With an expanding editorial team and the appointment of Culture Editor Ty Gaskins, Dorsia positions itself not only as an access tool but as a point of view—an arbiter of what matters now.
We sat down in Mexico City with Dorsia founders, Lotenberg and Shteiman to speak about cultural overwhelm, frictionless travel, social connectivity, and why they believe the future of luxury lies in intelligent curation rather than excess.
Dorsia Founders on Engineering Cultural Gravity
Marc Lotenberg and Gabriella Shteiman, courtesy of Dorsia.
WHITEWALL: You’ve evolved from a hospitality platform into a cultural one. What is the goal of the culture calendar? What do you want it to do for members—and for growth?
MARC LOTENBERG AND GABRIELLA SHTEIMAN: The culture calendar is the backbone of what we’re building. We travel constantly for work, and even when you’re deeply embedded in media and culture, it’s nearly impossible to keep up. You’re in a constant state of FOMO—events surface on Instagram, invitations overlap, and by the time you arrive somewhere, everything is already booked.
At the same time, experiences are becoming more central to how people live. As technology frees up time and mobility becomes an asset class in itself, people are traveling more intentionally. Yet there’s no centralized, curated tool that helps you plan your cultural life in advance.
What we’re creating is that infrastructure: a global calendar curated by journalists and an editorial team who filter the noise and spotlight what truly matters. From Miami Grand Prix to Monaco Grand Prix, from amfAR Gala to Frieze London, we don’t just show you what’s happening—we show you who else is going.
Instead of landing at an event and scrambling to organize dinners, we enable you to plan in advance: who you’ll meet, what you’ll attend, where you’ll go. Our philosophy is that technology should quietly answer two questions: Where should I be? and Who should I be there with? If we get that right, we help people live better. The culture calendar is the starting point.
Madota in Courchevel, Cat Club, courtesy of Dorsia.
Sol a Sol, Dorsia, Helipad CDMX, photographs by RodrigoGaya.com/Gayaman Visual Studio LLC.
“Experiences are becoming more central to how people live.”
-Lotenberg and Shteiman
WW: Will this evolve into a social platform?
ML AND GS: Not in the traditional sense. We’re not building a social network in the old model. The better reference point is connection through degrees of separation—thoughtful, intentional introductions rather than broadcasting.
We think of it as “productizing” ourselves: creating tools and features that members don’t yet realize they need, but once they have them, can’t imagine living without. We’ve spent years traveling through the worlds of art, design, finance, fashion, and philanthropy. We know the friction points—what makes cultural travel overwhelming—and we’re building the unlocks.
If there’s a comparison, it’s this: we want to “Spotify” the world of experiences. You open the app, and your cultural life is curated—where to go, where to eat, who to meet—based on your tastes and movements. You simply move through the world, and everything aligns.
Inside the Art Fair Ecosystem with Dorsia
Courtesy of Dorsia.
Courtesy of Dorsia.
WW: Your AI recommendations are informed by member behavior. How do you prevent them from creating an echo chamber?
ML AND GS: That’s a critical question. We’re building what we believe is one of the most advanced CRMs for a highly specific audience—people who value time, depth, and experience. This isn’t about being everything to everyone. It’s about serving a hyper-focused community that travels frequently and is open to meaningful cross-industry exchange.
We often say we curate the ultimate dinner party. If you work in finance, you don’t necessarily want to sit with twelve other people from finance. You want an interesting mix—artists, founders, designers, investors. That philosophy informs both our programming and our technology.
Importantly, we’ve invested in real journalists and editors—not just marketing teams—to preserve editorial integrity. That editorial lens protects against algorithmic sameness. Our AI isn’t designed to maximize screen time or extract value; it’s designed to serve the member. Sometimes that means recommending something that doesn’t generate revenue for us, but expands someone’s world.
If you invest in the community, the community gives back. That’s a long-term approach most tech platforms don’t take.
WW: The culture calendar clearly deepens engagement. Are you also targeting new audiences—particularly the art fair world?
ML AND GS: The art and design ecosystem was intentional from the start. When we first launched on the reservation side, the hardest thing to crack was access—particularly to restaurants and high-demand dining. The audience that values that access is the same audience traveling globally for art fairs, design festivals, galas, and cultural gatherings.
We leaned into art and design rather than, say, fashion week, because the cultural tone is different—there’s a sophistication and curiosity that aligns with our community. We’ve activated around Art Basel Miami Beach, Frieze London, and Zona Maco, among others.
Each has its own energy. For example, Mexico City still feels early—there’s an intimacy and cultural texture that hasn’t tipped into over-commercialization. That spirit resonates deeply with us.
Building the Infrastructure of Experience
Sol a Sol, Dorisa, Helipad CDMX, Photographs by RodrigoGaya.com/Gayaman Visual Studio LLC.
WW: What keeps you up at night as you expand—and what excites you most?
ML AND GS: The responsibility. Our members and investors trust us—not just financially, but socially. We’re shaping rooms, conversations, and experiences. That carries weight.
At the same time, the opportunity is enormous. There are so many verticals to build into—hospitality, travel, payments, editorial—and not enough hours in the day. We’re driven by the idea of a frictionless experience economy. Imagine moving through your life and travels seamlessly—your reservations, hotels, tickets, and guest lists all living in one place.
Ultimately, we see ourselves becoming a kind of global wallet for experience—an invisible infrastructure that allows you to flow.
“We’re building a trusted source that doesn’t just inform you—but organizes your world.”
-Lotenberg and Shteiman
WW: Is there anything else you’d want people to understand about this initiative?
ML AND GS: Building a global culture calendar at this scale is bold. There are over 100 million events worldwide each year. We’re filtering that down—again and again—into what truly matters for our audience.
And then we connect the dots. If you’re heading to Milan for design week, to Ibiza for a major event, or to a black-tie gala, you’ll know who else in your extended network is there—one degree away. You can merge tables, share access, expand conversations.
It’s about removing the friction and anxiety that come with travel: the scattered emails, the overlapping RSVPs, the endless searching. Eventually, your hotel, reservations, guest lists, and cultural programming will live in one place.
We’re building a trusted source that doesn’t just inform you—but organizes your world.
Sol a Sol, Dorsia, Helipad CDMX. Photographs by RodrigoGaya.com/Gayaman Visual Studio LLC.
