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The rand began the tradition of honoring quality production in the wool industry in 1963 (making it the oldest standing wool award) with the Ermenegildo Zegna Extrafine Wool Trophy, and continues the practice as an incentive for woolgrowers to produce only the finest fibers. Ermenegildo Zegna’s use of quality woolen fibers dates back to 1910 with the Group’s earliest designs.
“Superfine wool is a fundamental material for our collections and I am confident our ability to transform it into luxurious fabrics and clothing will continue to convince clients around the world of its importance. In raising appreciation for this precious fibre, we can therefore help ensure a bright future to the wool growers who are involved with us in the process,” said Paolo Zegna.
The competing fibers, presented by woolgrowers from both Australia and New Zealand, are judged based on a number of strict criteria including color, evenness, fineness, style, and strength. Today the competition is by invitation only, and the top ten finalists are purchased by Ermenegildo Zegna to be used in future products.