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Courtesy of Ermenegildo Zegna.
Courtesy of Ermenegildo Zegna.
Courtesy of Ermenegildo Zegna.
Courtesy of Ermenegildo Zegna.
Courtesy of Ermenegildo Zegna.
Lifestyle

Ermenegildo Zegna Celebrates 55th Annual Wool Awards

By Pearl Fontaine

May 8, 2018

Ermenegildo Zegna celebrated the finest wool production last week by awarding the Vellus Aureum Trophy and the 55th iteration of the Superfine Wool Trophy at a private gala dinner in Australia, hosted by Ermenegildo Zegna’s chairman, Paolo Zegna.

The rand began the tradition of honoring quality production in the wool industry in 1963 (making it the oldest standing wool award) with the Ermenegildo Zegna Extrafine Wool Trophy, and continues the practice as an incentive for woolgrowers to produce only the finest fibers. Ermenegildo Zegna’s use of quality woolen fibers dates back to 1910 with the Group’s earliest designs.

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Courtesy of Ermenegildo Zegna.

“Superfine wool is a fundamental material for our collections and I am confident our ability to transform it into luxurious fabrics and clothing will continue to convince clients around the world of its importance. In raising appreciation for this precious fibre, we can therefore help ensure a bright future to the wool growers who are involved with us in the process,” said Paolo Zegna.

The competing fibers, presented by woolgrowers from both Australia and New Zealand, are judged based on a number of strict criteria including color, evenness, fineness, style, and strength. Today the competition is by invitation only, and the top ten finalists are purchased by Ermenegildo Zegna to be used in future products.

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Courtesy of Ermenegildo Zegna.
Ermenegildo ZegnaPaolo ZegnaPearl FontaineSuperfine Wool TrophyVellus Areum Trophy

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