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A few weeks ago in New York, we attended a celebration hosted by Ermenegildo Zegna for the launch of its #WHATMAKESAMAN campaign. Today, the brand begins a new chapter of its initiative by partnering with Cesvi—an Italian charity organization. Founded in 1985 in Bergamo, Italy, Cesvi is one of the largest humanitarian organizations in the world and contributes to the social and cultural developments of younger generations.
Ermenegildo Zegna and Cesvi’s new project, entitled From A to Zegna, will offer an array of important educational programs around the world that challenge the stereotypes and ideas around masculinity. Available today in Zegna stores and tomorrow online, as well, are a range of #WHATMAKESAMAN t-shirts. Proceeds from sales will support several of these programs in different countries worldwide, fostering openness and freedom for a more inclusive and educated tomorrow.